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Head of Product Marketing
3 months ago
About Us:
At Ten Thousand Coffees (10KC), we are the premier all-in-one social learning and mentorship platform dedicated to enhancing workplace connections and fostering conversations that elevate performance.
Organizations trust 10KC to cultivate essential relationships among employees, facilitating the transfer of vital knowledge and the development of new skills, ultimately leading to heightened innovation, productivity, and employee retention. Over 200 organizations leverage our platform to connect, develop, and engage their workforce.
Our clientele includes Fortune 100 companies such as the Royal Bank of Canada (RBC), PwC, Adidas, General Electric (GE), Johnson & Johnson, as well as post-secondary institutions across Canada and diversity networks like Ascend and Black Professionals In Tech Network (BPTN).
We are on an ambitious growth trajectory and are assembling a world-class team to help us realize our goals. 10KC operates on a fully remote basis, fostering a digital-first culture.
Application Insights:
We encourage applicants from across Canada. Please submit your resume in PDF format for optimal clarity and formatting.
The Role:
As the Head of Product Marketing at 10KC, you will combine your ability to uncover market insights with exceptional storytelling skills to effectively position our solutions in the competitive landscape.
Reporting directly to the VP of Product Management, you will gain a comprehensive understanding of our ideal customer profile, buying groups, competitors, and the unique value we offer, enabling us to attract, grow, and retain our most suitable customers.
Key Responsibilities:
- Go-to-Market Strategy: Foster strong relationships with sales, customer experience, product, and marketing teams to ensure cohesive cross-functional alignment supporting our go-to-market initiatives.
- Market Research: Conduct thorough market, customer, and competitor analysis to generate buyer insights and identify promising market opportunities.
- Positioning: Align internal teams on the challenges we address, the target audience, and the value we deliver to our ideal customers.
- Messaging and Storytelling: Craft a distinct market perspective and translate it into engaging content for our team to utilize throughout the buyer journey.
- Product Launches: Design and implement comprehensive launch plans to introduce new product innovations and empower our team to communicate them effectively.
- Customer Lifecycle Management: Collaborate with customer success and marketing teams to guide customers through significant milestones in their journey with us.
- Team Enablement: Support our sales and customer success enablement strategies by creating materials such as competitive battlecards, solution briefs, and pitch decks.
Leadership and Mentorship:
Encourage a collaborative and high-performing environment, sharing knowledge and experiences to assist others in achieving their career aspirations.
Measuring Impact:
Establish success metrics for product marketing and communicate progress to other teams and leaders within the organization.
Qualifications:
- A minimum of 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing capacity.
- Experience in a small marketing team, functioning as the sole Product Marketer.
- Bachelor's degree in Marketing, Business, or a related discipline.
- Demonstrated success as a Product Marketing Manager with examples of go-to-market strategies and product marketing initiatives from previous roles.
- A collaborative team player with a talent for building cross-functional relationships and alignment.
- Strong storytelling abilities reflected in clear, compelling written and verbal communications.
- Expert listening and research skills to distill complex insights into actionable strategies.
- A customer-centric approach that champions the voice of our customers across the organization.
- Highly autonomous and adaptable, thriving in a fast-paced startup environment.
- Exceptional prioritization skills to maintain focus on high-impact initiatives.
- Familiarity with or knowledge of the HR tech landscape.
Compensation:
The base salary for this position ranges from CA$165,000 to CA$223,000. We are committed to offering competitive salaries to attract and retain top talent.
Equity, Diversity & Inclusion at 10KC:
As a company founded on diversity, we are dedicated to cultivating an inclusive community where employees feel a sense of belonging and are valued for their contributions and perspectives. We celebrate and support our differences and welcome team members from diverse backgrounds, including BIPOC, LGBTQ+, and neurodiverse individuals.
Benefits and Perks:
We offer a comprehensive total rewards package, which may include stock options and variable compensation, health and dental benefits, an employee and family assistance program, flexible time off, parental benefits, and more.
