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Head of Marketing Strategy
2 months ago
Salary Details: 140k CAD to 150k CAD per year
About Us: Smart Apartment Data is recognized as a top-tier employer, having earned a five-star employee rating and accolades as one of the 'Best & Brightest Companies to Work For'. With 17 years of experience, we are the leading provider of apartment analytics and market insights tailored for the multi-family housing sector. Our expertise in Big Data enables us to deliver detailed reports and analytics to stakeholders in the apartment industry.
Position Overview: We are seeking a seasoned B2B marketing leader to join our dynamic SaaS Big Data organization as a Director of Marketing. If you possess a strong passion for marketing and demand generation, along with a proven history of managing and guiding marketing teams to achieve significant revenue growth, we encourage you to explore this opportunity.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with company objectives to enhance our market position.
- Conduct thorough analysis of market dynamics and competitor actions to uncover potential opportunities and risks.
- Lead demand generation initiatives to drive revenue growth and meet performance targets.
- Manage digital marketing efforts across multiple channels, including organic search, social media, email marketing, and content creation.
- Supervise the recruitment and management of freelancers, agencies, and external partners to bolster marketing efforts.
- Provide leadership and mentorship to the marketing team, promoting a culture of innovation, teamwork, and ongoing development.
Qualifications:
- Minimum of 3 years of experience in B2B marketing at a Director or Manager level (experience in Real Estate or SaaS marketing is advantageous).
- Proven track record in strategizing and managing trade shows, sales events, or similar initiatives.
- Demonstrated career advancement in marketing with a history of tenure at previous organizations.
- Experience in hiring, leading, and mentoring diverse team members and agencies.
- Hands-on experience with demand generation and the development of various marketing channels.
- Strong analytical capabilities with a history of achieving results and a high level of data proficiency.
- Exceptional problem-solving abilities.
- A comprehensive understanding of contemporary marketing practices and a well-defined perspective on branding and aesthetics.
- Experience in managing external agencies and vendors is essential.
Benefits:
- Attractive bonus structure and profit-sharing opportunities.
- Fully remote work environment.
