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Marketing and Communications Specialist

2 months ago

Winnipeg, Manitoba, Canada The Salvation Army Full time
Marketing and Communications Specialist

Booth University College is seeking a Marketing and Communications Specialist to lead the execution of marketing and communication strategies. The successful candidate will work collaboratively with other teams and managers to ensure communication efforts support institutional initiatives.

Key Responsibilities:
  • Develop and implement effective marketing and communication plans that align with the strategic direction of management.
  • Research, write, and edit clear, concise, and engaging copy for various formats, including social media, website, newsletter, and press releases.
  • Create, maintain, and evaluate marketing and communications materials and activities related to print and digital advertising, email marketing, and public relations.
  • Advise on and participate in the execution of marketing and communication plans that maximize promotional impact.
  • Develop effective relationships with external service providers to ensure marketing is achieved with both earned and purchased media.
  • Provide media readiness training for staff and faculty as needed.
  • Advise on crisis communications as needed.
  • Maintain the website, liaise with outside vendors for upgrades and analytics, edit content, assess functionality, and coordinate with departments to ensure content is consistent and updated.
Qualifications and Education Requirements:
  • Satisfactory criminal record check.
  • Supportive of the integration of faith and learning in a Christian university-level setting and a commitment to the Mission of Booth University College.
  • Ability to integrate Christian faith within the workplace.
  • At least three years of strong and varied marketing and communications experience.
  • Undergraduate degree or diploma in Marketing or Creative Communications (equivalent experience will be considered).
  • Strong project management skills, including project budget management, with demonstrated ability to meet deadlines.
  • Highly organized; able to carefully plan and manage competing priorities.
  • Excellent writing, editing, and proofing skills.
  • Proven ability to work effectively as part of a fast-paced collaborative team and to lead on assigned projects.
  • Solid knowledge of social media, website trends, and analytics.
Preferred Skills/Capabilities:
  • Graphic design experience.
  • Photography skills.