Lead Digital Content Producer

5 days ago

Montreal, Quebec, Canada Mattel Full time

About the Role:

Mattel is seeking a highly skilled Lead Digital Content Producer to join our Integrated Marketing Communications team in Montréal. As a key member of our team, you will be responsible for driving the creative vision and execution of challenger advertising campaigns, ensuring that each project aligns with our brand strategy and meets our quality standard and marketing objectives.

Key Responsibilities:

  • Manage the production of digital content from ideation through delivery, working with internal and external partners to ensure strong and impactful creative.
  • Support creative development from conception to completion, assisting with identifying scope, assessing budget, and outlining production needs.
  • Manage production of creative assets, working with in-house and third-party resources.
  • Support translating annual marketing calendars into production calendars and manage date shifts with internal and external partners.
  • Contribute to the development of audience-first breakthrough creative approach and style for social content, advertising campaigns, and photo content.
  • Build project estimates, schedules, budgets, and Statements of Work (SOW).
  • Build all projects within WorkFront (project management tool) for tracking and reporting.
  • Manage communication flow with internal (cross-functional teams) and external stakeholders (free-lancers, agencies).
  • Track product samples, assist in developing and disseminating creative treatments, storyboards, and briefs.
  • Manage asset delivery, metadata, and organization with the Mattel DAM.
  • Direct, perform, and edit internal product photo and video sessions.
  • Think strategically about productions and campaigns to find the most efficient creative and impactful pipeline for production.
  • Monitor the proper use and upkeep of the studio equipment.

About the Team:

The Integrated Marketing Communications team serves as the in-house agency for Building set category at Mattel, bringing together passionate, innovative people who love tackling challenges – whether it's supporting a product launch or a global campaign. Highly creative, this hands-on team delivers global assets for video production, social media, events, retail, and more.

About Mattel:

Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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