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Junior Systems Engineer
2 months ago
Atrium Digital is a leading digital marketing agency based in Canada and the USA with a global team and clientele. We are committed to delivering innovative marketing solutions that drive business growth.
Job Title: Junior CRO | Marketing Systems EngineerWe are seeking a talented Junior CRO | Marketing Systems Engineer to join our team in Edmonton, AB. As a key member of our Promotions Department, you will play a crucial role in optimizing conversion funnels and contributing to the development of bespoke marketing engines for our clients.
Key Responsibilities:- Conduct audits and analyses of client websites and digital platforms to identify conversion bottlenecks and optimization opportunities.
- Support the development of CRO strategies based on data-driven insights and user behavior analysis.
- Help design and execute A/B tests, multivariate tests, and other experimentation methodologies to optimize conversion rates and user interactions.
- Monitor test performance, analyze results, and assist in iterating strategies based on findings.
- Conduct heuristic evaluations and usability tests to identify UX issues and propose solutions.
- Utilize web analytics tools to generate actionable recommendations through data analysis.
- Assist in communicating findings, implementation strategies, progress, and results to clients.
- Work with the Strategy Director to analyze clients and businesses for key insights and recommended digital marketing model changes.
- Assist in producing a workable and measurable digital marketing data model representing each client's digital marketing system.
- Help prepare dashboards and spreadsheets for monitoring model performance changes over time.
- Conduct regular model analysis and audits to find opportunities for improvement.
- Collaborate internally with other specialists to identify areas for improvement based on data/model analysis.
- Perform competitive analysis and marketing research to identify potential improvements for each client.
- Help prepare detailed quarterly reports with data collected from social media tools, analytics software, and CRMs, including well-written insights for presentation to clients.
- Collaborate with other agency departments to coordinate and improve cross-channel marketing strategies, including advertising, social media, content marketing, SEO, web, and brand strategy.
- Engage in in-person and video presentations with clients to review performance and present evolving strategies.
- Assist in outlining scope and strategy changes for clients to approve and implement into their existing marketing mix and services contract with Atrium Digital.
- Up to 1 year of experience in a marketing role or relevant internships.
- Basic understanding of key digital marketing metrics: social media, Google Analytics, CRM software, and ad networks.
- A passion for UX principles, user-centered design methodologies, and their application to CRO initiatives.
- Familiarity with industry software (Analytics, Cloud Campaign, HubSpot, etc.).
- Comfortable with basic data analysis and deriving actionable insights.
- Formal education in Business (BBA, BComm), UX Design, Data Sciences/Analytics, or related fields.
This is an exciting opportunity to join a dynamic team and contribute to the growth of Atrium Digital. As a Junior CRO | Marketing Systems Engineer, you will have the chance to work on a variety of projects, develop your skills, and collaborate with experienced professionals in the field.
We are looking for a talented individual who is passionate about data, marketing strategy, and UX design. If you have a background in marketing, data analysis, or UX design, and are eager to learn and grow, we encourage you to apply for this role.
