Director of Influencer Management and Public Relations

4 weeks ago


Montreal, Quebec, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

Behaviour Interactive, a leading game development studio, is seeking a seasoned professional to lead our Influencer Management and Public Relations efforts. As a key member of our team, you will be responsible for setting the global direction for Influencer management and Public Relations, empowering your team to create high-quality campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities:
  • Develop and execute global Influencer management and Public Relations strategies for our live games;
  • Lead a team of influencer managers and PR managers, providing guidance and mentorship to ensure their growth and development;
  • Collaborate with partner teams to drive the success of our PR efforts and ensure alignment with business goals;
  • Manage Influencer and PR budgets, ensuring effective use of resources and ROI;
  • Communicate player experience insights and address negative sentiment and press, including crisis management;
  • Stay up-to-date with current game and entertainment industry trends, leveraging this knowledge to inform Influencer and PR strategies.
Requirements:
  • Minimum 8 years of experience in the gaming or entertainment industry, with a proven track record of launching games and driving successful GaaS campaigns;
  • Knowledge of the current game community, influencers, and journalists is a strong plus;
  • Strong understanding of Influencer and PR KPIs, with a track record of driving positive ROI and staying current with industry trends;
  • Experience managing influencer and PR teams, with a passion for team building and mentoring;
  • Proven ability to collaborate with partner teams and drive successful PR efforts;
  • Fluency in English; speaking French is a strong plus.


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