Programmatic Strategist
6 days ago
At Cossette Media, we're seeking a highly skilled and motivated Programmatic Specialist to join our team. As a key member of our programmatic team, you will be responsible for creating and executing world-class programmatic programs and strategies for top-tier clients.
Key Responsibilities:- Develop and implement programmatic strategies that drive business growth and revenue
- Collaborate with 360 planners to create programmatic-first media plans that meet client objectives
- Stay up-to-date with industry trends and best practices in programmatic advertising
- Train and mentor team members on programmatic best practices
- Partner with the Director of Programmatic to ensure effective delivery of programmatic campaigns
- Build and maintain relationships with publishers, DSPs, SSPs, and data providers
- Manage performance, budget, financial, and time management
- 2+ years of programmatic experience
- Expertise in demand-side platforms (Google Display and Video 360, Amazon Advertising, The Trade Desk, Yahoo), ad servers (Google Campaign Manager), and data management platforms (Adobe Audience Manager, GA360)
- Advanced understanding of Microsoft Office (Excel, PowerPoint, Word)
- Exceptional analytical and copywriting skills, with a strong knowledge of math and statistics
- Team player with a proactive attitude and a burning desire to succeed
- Driven by a curiosity of leveraging AI tools to advance client work and objectives
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality
- Hybrid work models and flexible hours, plus a work-from-anywhere policy for short-term stays in other regions
- Generous vacation time, starting at 3 weeks, plus 1 extra week over the holidays
- Agency summer days, with exact policy differing per campus and agency
- Modern, open co-working spaces with coffee and snack bars, located in great city neighborhoods, close to shops and restaurants, and easy access to public transport
- Dogs allowed, dedicated play room to support families, and private wellness room (in select offices)
- Team social events, including holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers, and more
- In-house learning and development sessions, and annual career and growth conversations
- Access to internal networks of opportunities across all agencies
- Focus on developing BIMPOC talent via our BIMPOC Mentorship Program
- Internal EDI groups, programs, and initiatives across Plus Company, and opportunities to be involved in employee resource groups
- Flexible benefits to support your individual lifestyle and life stage, with access to a personal wellness spending account
- Comprehensive mental health support, including access to a virtual mental health therapy clinic, personalized therapist-guided iCBT programs, live therapy, and a holistic array of other health and wellness resources
- Dedicated play rooms for days you need to bring the kids, and health and wellness rooms when you need a place to get grounded
- A responsible sick and personal absence days policy, designed so you don't have to worry when a personal obligation or emergency arises
- Maternity leave top-up program
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