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Lead Generation Strategist

2 months ago

Toronto, Ontario, Canada Leads Full time
About Leads

Leads is a technology-driven lead generation agency that empowers businesses to achieve success through innovative marketing strategies. Our mission is to provide high-quality leads through diverse channels, helping our clients elevate their ventures to new heights.

Job Summary

We are seeking a skilled Paid Marketing Specialist to join our dynamic team. As a key member of our marketing department, you will be responsible for planning, optimizing, implementing, and analyzing lead-generation campaigns across various Paid Marketing channels.

Key Responsibilities
  • Develop and execute comprehensive marketing campaigns that drive lead generation and maximize ROI.
  • Utilize your extensive knowledge of marketing principles to design and implement effective marketing strategies.
  • Craft and refine sophisticated marketing strategies that cater to various market segments and business goals.
  • Provide mentorship and support to junior team members, ensuring their growth and alignment with overall marketing objectives.
  • Work closely with various departments, business units, and stakeholders to ensure marketing efforts are cohesive and aligned with the company's overarching goals.
Requirements
  • You have 5-7 years of experience in lead generation and Paid Marketing.
  • You have a proven track record in planning, optimizing, implementing, and analyzing lead-generation campaigns.
  • Having a strong understanding of marketing principles and practices is essential.
  • You can develop and execute complex marketing strategies and tactics.
  • You would like to oversee and mentor junior team members.
  • You excel at collaborating with various departments and stakeholders.
What We Offer
  • 32 - 40 hours per week
  • 20 holidays per year
  • Hybrid working
  • An open and inclusive culture that fosters personal growth and initiative
  • Knowledge sessions hosted by internal and external experts
  • Great lunch on Fridays to celebrate the weekend
  • Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
  • Flexible working hours
  • Provided equipment (Macbook, mouse/keyboard)
  • Access to mental health support through OpenUp is offered anonymously and without cost
  • The opportunity to work fully remotely for up to a month per year from a location of your choice
Cultural Values
  • Trust - We emphasize accountability and transparency, setting the foundation for genuine partnerships.
  • Own it - Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
  • Grow smart - Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
  • Thrive as a team - We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.