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Senior Brand Marketing Manager

2 months ago

Brampton, Ontario, Canada Loblaw Companies Ltd - Head Office Full time
About the Role

We are seeking a highly skilled Senior Brand Marketing Manager to join our team at Loblaw Companies Ltd - Head Office. As a key member of our marketing team, you will be responsible for driving the growth of our brand and category initiatives through effective marketing strategies and campaigns.

Key Responsibilities
  • Brand Strategy: Develop and execute brand strategies that align with our company's overall marketing objectives, including translating divisional strategies into brand strategies at the category or campaign level.
  • Campaign Planning and Execution: Lead the development and execution of marketing campaigns for brand and category initiatives, working closely with cross-functional teams to ensure seamless delivery.
  • Team Leadership: Manage a team of marketing professionals, providing guidance and mentorship to ensure they are equipped to drive marketing excellence.
  • Financial Management: Oversee the marketing budget, ensuring it is managed in accordance with best practices and aligned with business objectives.
  • Annual Planning: Support leadership in the development of annual marketing plans, ensuring they are aligned with business objectives and strategic priorities.
Requirements
  • Marketing Expertise: Proven experience in brand marketing, with a strong understanding of marketing strategies, tactics, and metrics.
  • Leadership Skills: Ability to lead and manage a team of marketing professionals, providing guidance and mentorship to ensure they are equipped to drive marketing excellence.
  • Business Acumen: Strong understanding of business operations, including financial management and budgeting.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate marketing strategies and plans to stakeholders.
What We Offer

We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development. Our company is committed to diversity, equity, and inclusion, and we strive to create a workplace that is accessible and welcoming to all employees, candidates, and customers.