Marketing Manager

4 weeks ago


Victoria, British Columbia, Canada Randstad Canada Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at Randstad Canada. As a Marketing Manager, you will be responsible for developing and implementing strategies to enhance player engagement and retention strategies in our client's Victoria, BC studio.

Key Responsibilities:
  • Plan and execute CRM programs to optimize campaign responsiveness through user segmentation and dynamic messaging.
  • Collaborate with the Product Manager and other teams to design and implement lifecycle campaigns, including planning, targeting, and analysis.
  • Work with the Data Analytics team to measure campaign effectiveness and channel impact.
Qualifications:
  • 5+ years of experience in CRM or direct marketing within a creative environment.
  • Familiarity with major Customer Engagement platforms.
  • Proven experience in multi-channel direct marketing, including social media, email, and mobile messaging.
  • Strong analytical skills with a focus on campaign tracking and ROI metrics.
  • Excellent project management abilities, emphasizing goal-oriented delivery and operational excellence.
Preferred Qualifications:
  • Experience in mobile gaming or lifecycle-based businesses.
  • Familiarity with Leanplum/Clevertap.
  • Knowledge of A/B testing and mobile user acquisition strategies.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. We are dedicated to creating and maintaining an inclusive and accessible workplace for all our candidates and employees. If you're passionate about marketing and customer engagement, we encourage you to apply for this exciting opportunity.


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