Senior Marketing Manager

2 months ago


Canada Loblaw Companies Limited Full time
Job Title: Senior Manager, Marketing and Branding

We are seeking a highly skilled Senior Manager, Marketing and Branding to join our team at Loblaw Digital. As a key member of our marketing team, you will be responsible for driving the expansion and growth of Loblaw Advance, our unique media business that offers transaction-based insights and targeted advertising solutions.

Key Responsibilities:
  • Translate product and business strategies into marketing and communication plans to fuel awareness and growth of Loblaw Advance
  • Drive strategy through to execution and collaborate with product leads and account teams to bring new media products to market
  • Direct and oversee the work of freelancers, contractors, and internal publicity & creative team stakeholders to deliver marketing and publicity activities
  • Develop and implement brand strategies and annual plans to drive growth and engagement of clientele
  • Oversee the execution of launches and marketing activities, supporting sales launches and events
Requirements:
  • 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams
  • Knowledge of advertising technology and/or media is a definite bonus
  • Experience with consumer package goods and/or retail sectors would be an asset
  • Adept marketing storyteller with high proficiency in Microsoft Office suite and working knowledge of Coda, JIRA, Salesforce, and other collaboration tools
About Loblaw Digital:

Loblaw Digital is the team responsible for building and operating the online businesses of Canada's largest and most successful retailer. We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces.

We are committed to positively impacting the lives of all Canadians and providing our colleagues with a range of opportunities and experiences to help Canadians Live Life Well.

Our unique position as one of the country's largest employers, coupled with our commitment to innovation and customer satisfaction, provides our colleagues with a dynamic and challenging work environment.

We are an equal opportunities employer and welcome applications from diverse candidates.

Please note that candidates who are 18 years or older are required to complete a criminal background check.



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