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Marketing & Communications Specialist - Brand Ambassador

2 months ago

St Thomas, Ontario, Canada St. Thomas Elgin General Hospital Full time
Job Summary

The Marketing & Communications Specialist is a key member of the St. Thomas Elgin General Hospital Foundation team, responsible for developing and implementing internal and external communications and marketing strategies to promote the Foundation's brand and mission.

Key Responsibilities
  • Develop and execute comprehensive marketing and communications plans to increase the Foundation's visibility and reach.
  • Collaborate with the Executive Director and Foundation staff to create engaging content and messaging that resonates with the target audience.
  • Design and implement internal and external communications, including press releases, proposals, newsletters, in-house publications, direct mail, annual reports, presentations, and audio-visual materials.
  • Build and maintain relationships with key stakeholders, including hospital administration, departments, and community organizations.
  • Develop and implement social media strategies to engage with the community and promote the Foundation's brand.
  • Lead the development of marketing and communication budgets and work within those budgets to achieve strategic goals.
  • Monitor and evaluate the effectiveness of marketing and communication efforts, making recommendations for improvement.
  • Develop and implement a comprehensive web strategy to promote the Foundation's brand and mission.
  • Collaborate with the Executive Director to establish and maintain partnerships with community organizations and businesses to support the Foundation's mission.
Requirements
  • Post-secondary education in Communications, Marketing, Journalism, or Public Relations.
  • Minimum three years of experience in communications and marketing roles, with a proven track record of success.
  • Excellent communications skills, both written and oral.
  • Experience working with Google Analytics, Google Ads, Meta Advertising, SEO, and Digital Display Advertising.
  • Proficient in the use of corporate productivity tools, including Excel, Word, PowerPoint, Internet Explorer, and Outlook.
  • Knowledge of Canva Pro and Adobe Creative Suite is an asset.
  • Ability to work independently and as part of a team, with a high degree of initiative and organization.
  • Ability to maintain confidentiality and handle sensitive information.
  • Superior interpersonal and collaboration skills, with the ability to engage and interact effectively with all levels of the organization and key stakeholders.