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Web Developer/Content Management Specialist
2 months ago
We are seeking a highly skilled Web Developer to join our digital marketing team at Equiton. As a key member of our team, you will play a crucial role in ensuring the smooth operation, optimization, and enhancement of our website to drive high-quality leads.
Key Responsibilities:- Enhance site performance, usability, and accessibility across desktop, tablet, and mobile platforms.
- Collaborate with the marketing team to implement on-page SEO strategies.
- Monitor and maintain website security, including SSL certificates and regular plugin updates.
- Build, update, and optimize landing pages to enhance user experience and increase conversion rates.
- Set up tracking tools to monitor campaign performance and lead generation.
- Ensure all website elements align with campaign tracking requirements, enabling accurate attribution and reporting.
- Perform regular updates on the website, including content changes, bug fixes, and feature additions.
- Ensure the website runs smoothly with minimal downtime or technical issues.
- Work closely with the design team to implement front-end improvements aligned with branding and digital marketing campaigns.
- Assist in setting up and maintaining analytics tools (Google Analytics, Search Console) to track visitor behavior and performance.
- Ensure compliance with privacy and data regulations like GDPR.
- Troubleshoot and resolve technical issues affecting the marketing team and website users.
- Expertise in WordPress development, including theme and plugin customization.
- Expertise in implementing and managing tracking systems for digital campaigns.
- Proficient in SEO best practices and optimization techniques.
- Knowledge of website security protocols (SSL, regular plugin updates).
- Ability to troubleshoot technical issues and apply creative solutions.
- Familiarity with GDPR along with experience in Accessibility for Ontarians with Disabilities Act (AODA) and other compliance regulations.
- Successful completion of a university degree or college diploma in digital communications, web design or a related field.
- 3+ years of experience in WordPress development.
We offer a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations. Our commitment to diversity, equity, and inclusion is reflected in our culture, and we are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience.