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Senior Customer Engagement Marketing Manager
3 months ago
Customer Labs is at the forefront of the Connected Operations Cloud, a transformative platform that empowers organizations reliant on physical operations to leverage Internet of Things (IoT) data for actionable insights and operational enhancements.
Our mission is to enhance the safety, efficiency, and sustainability of the physical operations that drive our global economy. Representing a significant portion of global GDP, these sectors include agriculture, construction, field services, transportation, and manufacturing. We are dedicated to digitally transforming their operations on a large scale.
Working at Customer Labs means you will help shape the future of physical operations, contributing to a diverse range of product solutions, including Video-Based Safety, Vehicle Telematics, Applications and Driver Workflows, Equipment Monitoring, and Site Visibility.
As part of a publicly traded company, you will have the autonomy and support to make a meaningful impact as we build for the long term.
We are in search of a results-oriented, operationally focused Senior Customer Engagement Marketing Manager to enhance our customer advocacy and loyalty initiatives.
These initiatives are crucial for structuring and streamlining our engagement with advocates, sourcing and disseminating customer narratives, and fostering community among customers, all of which strengthen their relationships with Customer Labs while supporting go-to-market and branding strategies.
Your contributions will have tangible impacts—ensuring operational continuity, facilitating food distribution, minimizing emissions, and, most importantly, ensuring the safety of workers.
The vision we have to digitize substantial sectors of the global economy requires your full commitment and innovative thinking for our customers.
At Customer Labs, we thrive together, celebrate achievements, and support one another.
Responsibilities:
- Manage and Enhance Customer Marketing Systems: Design and oversee the architecture of systems that support various Customer Advocacy & Loyalty programs in collaboration with Marketing Operations and Business Technology teams, ensuring efficiency through automation while maintaining an exceptional customer experience and capturing essential data for performance analysis.
- Standardize Core Processes: Mature and standardize the fundamental processes of Customer Advocacy & Loyalty programs to facilitate growth alongside our expanding customer base, enabling direct engagement and replication by regional marketing teams.
- Analyze and Forecast Program Demand: Develop and manage tools that critically assess the current state of programs and their capacity to support business objectives in the coming years, including advocate scoring and growth milestone forecasting.
- Community Building: Establish a lifecycle approach to recruit and engage advocates, fostering community and strengthening Customer Labs' brand within the industry.
- Performance Analysis: Collaborate with program owners to define KPIs and work with Marketing Data & Analytics to create dashboards, analyzing ongoing program performance to identify trends and areas for improvement.
- Cultural Leadership: Champion and embody Customer Labs' cultural principles as we expand globally.
Qualifications:
- 5+ years of experience in operations or program/project management within the marketing domain, particularly in customer marketing, advocacy, or loyalty.
- Familiarity with Salesforce, ReferenceEdge, Airtable, and Tableau.
- Exceptional project management and organizational skills, with the ability to prioritize effectively.
- Strong analytical skills to evaluate the effectiveness of Customer Marketing programs.
- Excellent interpersonal skills for collaboration with cross-functional teams and nurturing customer relationships.
- A Bachelor's degree or equivalent experience is required.
We offer a competitive compensation package, including base salary, bonuses, and equity awards for eligible roles. We value performance and top performers may receive above-market equity refresh awards.
Customer Labs is committed to fostering diversity within our team and ensuring that we are a workplace where individuals from all backgrounds can thrive.
We embrace a flexible working model that accommodates the diverse needs of our teams, supporting both in-person and remote work arrangements.
All employment offers are contingent upon the individual's ability to secure and maintain the legal right to work with the company.
