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Google Cloud Growth Marketing Strategist
2 months ago
About Softchoice
Softchoice is a leading provider of software-focused IT solutions and services. We empower organizations to thrive in the digital age by helping them adopt cloud technologies, build modern workplaces, and make data-driven decisions. Our commitment to our people extends beyond career development; we foster a culture of inclusion and belonging, recognized as a Best Workplace in Canada for 19 consecutive years.
The Opportunity
We are seeking a talented and passionate Growth Marketing Strategist to join our team. In this role, you will play a pivotal part in driving the adoption of Google Cloud solutions within our client base. You will leverage your deep understanding of marketing principles and the Google Cloud ecosystem to develop and execute innovative campaigns that generate leads, nurture prospects, and ultimately drive revenue growth.
Responsibilities
- Develop and implement comprehensive marketing strategies for Google Cloud solutions, aligned with overall business objectives.
- Conduct thorough market research to identify target audiences, understand their needs, and develop tailored messaging.
- Create compelling content (e.g., blog posts, case studies, white papers) that showcases the value of Google Cloud to potential customers.
- Manage and optimize digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC), social media, and email marketing.
- Track campaign performance metrics, analyze results, and make data-driven adjustments to improve ROI.
- Collaborate with sales teams to ensure seamless lead generation and customer acquisition processes.
Qualifications
- Proven experience in developing and executing successful marketing strategies for cloud-based solutions.
- Deep understanding of the Google Cloud platform and its capabilities.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication, presentation, and interpersonal skills.
- Bachelor's degree in marketing, business administration, or a related field.
