Marketing Manager
1 week ago
We are seeking a highly motivated and experienced Marketing Manager to join our team at PepsiCo. As a key member of our marketing team, you will play a critical role in driving business growth and developing innovative marketing strategies to support our largest FLC brand, Lay's.
Key Responsibilities- Develop and execute comprehensive marketing plans to achieve business targets, including volume, share, and equity growth across the Lay's portfolio.
- Translate consumer and market insights into actionable marketing strategies to drive demand and share growth, working closely with the Marketing Manager to craft planning cycle inputs and influence long-term strategic planning.
- Lead the execution of commercial plans, including communications, social/digital programming, media strategy, in-store point of sale displays, packaging, and other initiatives across Lay's and its sublines.
- Support the Marketing Manager in developing the innovation pipeline and lead marketing execution of this pipeline, ensuring alignment with business objectives and brand strategies.
- Collaborate with cross-functional teams, including Sales, Insights, Supply Chain, Finance, R&D, and Agency Teams, to drive business results and achieve marketing objectives.
- Minimum of Bachelor's Degree in Business or related field.
- Proven track record of delivering winning results in a fast-paced marketing environment.
- Strong leadership and collaboration skills, with the ability to build strong networks and partnerships across the organization.
PepsiCo is a global leader in the food and beverage industry, with a portfolio of iconic brands enjoyed by over 1 billion people every day. As a member of our team, you will have the opportunity to work with a diverse group of talented professionals who are passionate about making a positive impact on people and the planet. We offer a dynamic and inclusive culture that promotes professional growth and development, as well as a comprehensive benefits package designed to fit your unique needs.
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