Content Director

4 weeks ago

Vancouver, British Columbia, Canada BC Cancer Foundation Full time
About the Role

We are seeking a highly skilled and experienced Content Director to lead our content and communications functions at BC Cancer Foundation. As a key member of our team, you will be responsible for developing and executing a comprehensive content strategy that aligns with our organization's priorities and goals.

Key Responsibilities
  • Develop and implement a content strategy that elevates our brand and deepens community connections across British Columbia.
  • Lead the development of our content calendar, finding meaningful ways to create human connections and communicate the impact of philanthropy.
  • Oversee the creation of PR go-to-market strategies and support the development of deeper media and influencer relationships.
  • Guide and execute an executive thought leadership plan via OpEds, events, social media, and earned media.
  • Lead the development and execution of our social media strategy, elevating engagement with our communities.
  • Analyze and respond to trending topics, working with our digital team to better understand online content performance and leverage SEO insights.
  • Guide the team in creating highly effective and on-brand content assets, including magazines, blogs, webpages, social media, videos, presentations, and audio/podcasts.
  • Partner with our BC Cancer communications team, aligning on external efforts and engaging PHSA staff.
  • Build internal capabilities and drive continuous improvement in Content and Communications by optimizing processes and tools.
  • Be responsible for ensuring projects are completed on time and align with our editorial standards.
  • Identify current and future gaps within the team structure and partner with our Chief Marketing Officer on resource planning.
  • Provide coaching and mentorship to the team, supporting their learning, development, and growth paths.
  • Monitor and analyze metrics to measure effectiveness and make data-driven improvements.
About You

We are looking for a highly experienced and skilled Content Director who has a proven track record of leading content and communications functions at a complex, dynamic, and sophisticated organization. You should have:

  • 10+ years of experience in content marketing, marketing communications, or media relations, plus relevant education.
  • 5+ years of experience leading and building high-performance teams.
  • Proven success in leading content and communications functions at a complex, dynamic, and sophisticated organization.
  • Strong business acumen and ability to successfully operationalize change.
  • Strategic thinker, experienced in data-driven, audience-focused content planning.
  • Excellent writing and editing skills.
  • Superior project management skills with excellent attention to detail and ability to prioritize, resource plan, and ensure on-time delivery of work.
  • Experience in setting editorial direction, finding strong story angles, distilling technical and complex scientific information into engaging content, and developing effective messaging across a variety of formats.
  • Collaborative and agile problem solver who can efficiently navigate ambiguity.
  • Strong ability to make weighted and thoughtful decisions in a timely manner.
  • Strong interpersonal skills with a natural ability to build relationships and influence and work effectively with cross-functional teams, senior leaders, and external agencies.
  • Solid understanding of media, digital, and social platforms, organic search, and content trends, and keen understanding of content and media measurement, optimization, and reporting.
  • Experience and demonstrated strength in leading, developing, and motivating a team.
  • Quick learner who approaches life and work with positivity, professionalism, and passion.
About BC Cancer Foundation

BC Cancer Foundation is a non-profit organization that is the fundraising partner of BC Cancer. We engage with over 100,000 donors and communities to inspire philanthropic investment in BC Cancer and partner with some of the world's leading researchers, oncologists, and care providers to advance research and elevate care for all British Columbians.

About the Workplace

This is a full-time hybrid role that requires working 3 days a week in our Vancouver, BC office after the initial in-office training period (4 weeks max.) is complete. We have implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19.

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