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Media Strategist
3 months ago
The Media Planner is essential in overseeing media planning initiatives by developing and delivering comprehensive media strategies, proposals, and evaluations. Working collaboratively within a team, this role guarantees that media implementations are driven by insights and expertise, leading to effective marketing campaigns.
Core Responsibilities:- Develop, present, and assess integrated media strategies that surpass client expectations.
- Regularly monitor and analyze campaign performance metrics.
- Assess media opportunities and industry trends for client benefit.
- Foster robust relationships with clients and partners.
- Facilitate the media purchasing process to achieve optimal outcomes.
- Manage and update media strategies efficiently.
- Generate precise financial reports and budget oversight documents for clients.
- Effectively oversee client financial allocations.
- Assist in the creation of post-campaign analysis reports.
- Stay informed on the latest advancements from key media partners.
- Bachelor's degree in advertising or marketing is preferred.
- A minimum of 1 year of experience in integrated media strategy development.
- Client-focused with a commitment to ongoing professional growth.
- Skilled in media research tools and proficient in Microsoft Office Suite.
- Exceptional communication and organizational abilities.
- Capable of working both collaboratively and independently.
About Mediabrands:
Mediabrands is a global media organization dedicated to driving growth for clients through data analytics and real-time insights. With a diverse methodology and consultative approach, Mediabrands achieves superior business results for brands worldwide. Operating in over 100 countries, Mediabrands is recognized as a leading media network.
