Social Media Community Manager
4 weeks ago
Fitch Group Marketing is seeking a highly motivated Social Media Community Manager to join our growing team. This role will be responsible for managing social media and community initiatives primarily across Fitch Ratings, also supporting across the Fitch Group businesses.
Key Responsibilities:- Manage and grow Fitch Ratings and Fitch Group brands across global social media platforms including LinkedIn, Twitter, Facebook, and Instagram
- Develop and execute innovative social media strategies to support objectives and develop a community calendar to feed into Ambassador and Employee Advocacy initiatives
- Work closely with global marketing teams, internal stakeholders, and external partners across the business for potential social media marketing collaborations
- Support with social media strategies and campaigns across Fitch Group businesses
- Design and deliver organic social media campaigns to support Fitch Ratings objectives, leveraging best practice methods, paid experience also preferable, with knowledge of ABM
- Work with the Social lead on the internal social media policy and support all social media monitoring and listening requirements. Coordinate with Risk and Compliance teams as needed.
- Analyze, monitor, and report on social media campaign performance metrics, effectiveness, and business impact. Provide insights and recommendations to stakeholders and business marketing teams to make more informed decisions and refine strategies to improve engagement and reach
- Lead, manage and evolve Fitch Ratings Social Media ambassador program, providing support and best practice guidance to the ambassadors.
- Build and develop our employee advocacy programme
- Lead on the social media content calendar to feed into our advocacy initiative
- Produce high quality social media content, leveraging existing web site content, research, video, thought-leadership articles, and product collateral, with internal stakeholders
- Moderate and interact with posts from Fitch's followers, clients, customers, ambassadors, key influencers encouraging ongoing discussion to grow Fitch's online community
- Ensure all content is accurate, relevant and compliant with industry standards and internal social media policies
- Stay abreast of industry trends and key competitors' social media and communities to identify areas of opportunity
- Collaborate with design/creative and content teams to create innovative social media content that drive authentic engagement, ensuring brand visual and tone consistency
- Bachelor's degree in marketing, communications, advertising or a similar field
- 3+ years of marketing experience; B2B financial services experience a plus
- 3+ years of experience managing social media platforms (LinkedIn, Twitter, Facebook, etc)
- Experience with social media monitoring and management tools for publishing, reporting, and social listening (i.e. Hootsuite, Sprinklr, Brand watch, Twitter Analytics, Facebook Insights, etc.)
- Proven experience with crafting and executing effective social and community strategies across multiple channels, working with ambassadors and employee advocacy
- Proficiency in MS Office preferred (Word, Excel, PowerPoint)
- Exceptional writing, proof reading and oral communication skills, with strong attention to detail and accuracy
- Proven ability to work with various parties and demonstrate strong interpersonal skills as the role will be liaising with stakeholders and team members internally and vendors externally
- Strong analytical skills and ability to translate analysis into actionable recommendations
- Be part of an amazing team
- Opportunity to work with multiple stakeholders
- Driving initiatives
Fitch Group is a global leader in financial information and risk management. We are committed to supporting our employees by advancing conversations around diversity, equity and inclusion. Our inclusive and progressive approach helps us to keep a balanced perspective. Fitch Group's Employee Resource Groups (ERGs) have been established by employees who have joined together as a workplace community based on similar backgrounds or life experiences. Fitch Group's ERGs are available to connect employees with others within the organization to offer professional and personal support.
We are building incredible things at Fitch Group and we invite you to join us on our journey.
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