Head of Marketing Strategy

17 hours ago

Ottawa, Ontario, Canada Vista Credit Corp Full time
Job Title: Head of Marketing

This role is responsible for leading the development and implementation of marketing and branding fundamentals, along with training programs across the Vista portfolio. Your efforts and decisions will have a direct and immediate impact on the company's success.

About Vista Services

Vista Services is more than just a financial partner – we are helping communities, the people that live within them and the local contractors that service the area. Our dealers are experts in the water heater, HVAC, and residential infrastructure sector. Having both ownership from local management and an infrastructure fund managed by an award-winning investment manager, we are a well-capitalized company looking to grow organically, geographically, and by acquisition.

Key Responsibilities
  • Set strategic marketing goals that complement the organization's growth priorities.
  • Develop and implement a cohesive marketing plan to meet the strategic goals.
  • Work closely with sales, business development, and operations teams to drive leads and deliver business unit growth objectives.
  • Provide visionary leadership to the marketing specialist, fostering a culture of creativity, collaboration, and excellence.
  • Increase company and brand awareness while increasing customer engagement.
  • Full cycle management of our marketing campaigns (web, social media, email, in-person, influencers, etc.), from the initial idea to implementation and completion.
  • Craft and execute marketing strategies to support Vista's growth and expansion in current and new markets.
  • Identify and develop association membership activation, trade shows, and events to help drive sales leads.
  • Utilize data and analytics to recommend and execute marketing strategies against thoughtful quantitative KPIs.
  • Partner with Senior Management to help lead PR and Thought Leadership activities.
  • Fully develop the Vista Learning Series and Training Programs.
  • Test and enhance SEO.
Requirements
  • 10+ years of marketing experience, ideally B2B based.
  • Experience developing multi-channel marketing plans, email, and paid search.
  • Strong project management and negotiation skills.
  • Advanced experience with a variety of digital platforms, including proficiency in WordPress, Google Analytics, and MS Office Suite, including Word, Excel, and PowerPoint, CRM platforms.

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