Executive Director, Digital Marketing

7 days ago

Burnaby, British Columbia, Canada SPUD Full time
About the Role

SPUD is seeking a highly experienced and strategic Senior Vice President, Brand Marketing to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that engages our customers and drives sales across our online and retail channels.

Key Responsibilities
  • Develop and execute a marketing strategy that aligns with our business objectives and drives customer engagement and retention.
  • Partner with our leadership team to advise on marketing initiatives, brand strategy, and customer attraction, retention, and engagement.
  • Work with our Merchandising team to improve our online and retail basket value.
  • Collaborate with our Finance team to relaunch our Membership program and drive lifetime value and retention.
  • Partner with our Product Management team to improve our online customer retention in the early stages of customer lifecycle development.
  • Work with agency partners and media vendors to attract and retain new customers and improve our New Customer Order.
  • Coach, mentor, and manage our marketing team through OKRs and strive for continuous improvement and innovation.
  • Implement new brand positioning across all efforts and channels and guide all departments to align to new positioning.
  • Monitor and help elucidate industry trends and help our Senior Management Team set core priorities.
Requirements
  • Bachelor's degree in Marketing, Communications, or equivalent experience and education.
  • A minimum of three to five years in a Director-level position, or equivalent, specifically in e-commerce, retail, or B2C Marketing.
  • 10 years of Marketing experience, ideally in online/ecommerce and/or retail organizations that reflect high-touch offerings with consumers.
  • Solid knowledge of SEO/SEM, analytics, and Google Adwords.
  • Proven ability to excel in a fast-paced, collaborative work environment, managing multiple priorities at once.
  • Collaboration and business case building will be key skills you need to be able to demonstrate.
  • Analytical – ability to understand and present data to both prove and disprove strategies and opportunities.
About SPUD

SPUD's family of companies is proud to be an Equal Opportunity Employer which celebrates the diversity found within our teams. We strongly encourage people from underrepresented communities, including women, Indigenous Peoples, members of the LGBTQ2+ community, people of colour, and people with disabilities, to consider applying. Diversity makes us stronger.

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