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Communications Strategy Senior Manager

3 months ago

Vancouver, British Columbia, Canada BroadbandTV Full time

About BroadbandTV: We are a pioneering company in the creator economy, dedicated to empowering creators, media organizations, and brands to thrive through innovative digital content solutions. Our comprehensive services enable creators and media entities to expand their audiences and revenue streams while facilitating brand connections with elusive digital fans. Our cutting-edge technologies harness generative AI, machine learning, digital signal processing, and big data, making us the largest multi-vertical video publisher globally, with billions of monthly views and over 600 million unique visitors.

Position Overview: We are looking for a visionary Senior Manager of Communications Strategy to spearhead our brand storytelling initiatives and execute impactful communication strategies. The successful candidate will be adept at crafting engaging narratives, developing strategic communication plans, and utilizing diverse tools to boost brand visibility and audience engagement.

Key Responsibilities:

  • Design and implement comprehensive communication strategies that effectively articulate our brand's value proposition.
  • Oversee the development of tailored sales presentations, ensuring alignment with corporate objectives and messaging while crafting persuasive stories that resonate with target demographics.
  • Conduct ongoing assessments of competitor positioning and market dynamics to maintain a competitive edge in our messaging.
  • Train and mentor teams in effective pitch delivery, ensuring consistency and impact across all external communications.
  • Act as the primary storyteller, identifying and showcasing unique narratives across all external communication channels and social media to differentiate our brand in the marketplace.
  • Lead copywriting initiatives to clearly convey key messages and enhance brand storytelling.
  • Collaborate with cross-functional teams to integrate communication strategies into business development and marketing efforts.
  • Promote a startup mentality in communication initiatives, emphasizing the importance of the narrative.
  • Manage external social media platforms and public relations strategies to elevate brand awareness and engagement.
  • Utilize compelling narratives and interactive content to grow our follower base and convert casual followers into dedicated brand advocates.
  • Oversee the creation of engaging social media content that aligns with our brand voice and appeals to target audiences, including videos, blogs, infographics, and live sessions.
  • Employ analytics tools to monitor engagement metrics and refine strategies for optimal performance and audience satisfaction.
  • Leverage social media AI to effectively implement social strategies.
  • Utilize technology to enhance operational efficiency.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or a related field; a Master's degree is preferred.
  • 5-8 years of proven experience in a communications role, emphasizing storytelling, brand strategy, and copywriting.
  • Exceptional ability to convey complex ideas clearly and tailor messaging for diverse audiences.
  • Strong knowledge of social media platforms and experience in developing and executing social media strategies.
  • Experience managing external agencies and resources, including designers, to enhance communication materials.
  • Strategic thinker with a creative approach and the ability to identify and leverage emerging trends.
  • Excellent project management skills, capable of prioritizing and managing multiple initiatives simultaneously.

Our Culture: At BroadbandTV, our team is our greatest asset. We offer competitive compensation packages, flexible working hours, and a flat management structure that encourages creativity and values transparency. Our commitment to community engagement includes support for volunteering initiatives, a culture committee for social events and team-building, and opportunities for personal and professional development through our learning and development programs.

Diversity and Inclusion: BroadbandTV is an Equal Opportunity Employer. We strive to cultivate a diverse workforce that reflects the communities we serve and to provide a meaningful and inclusive work environment free from discrimination and harassment. We believe that diversity and inclusion among our team members are vital to our success as a global organization. We encourage applications from individuals of all backgrounds, including Indigenous peoples, people of color, individuals of all genders or non-genders, and people with disabilities.

We appreciate the interest of all applicants; however, only those selected for an interview will be contacted.