Senior Marketing Manager, Customer Engagement
2 months ago
We are seeking a seasoned marketing professional to lead our customer marketing efforts and drive growth initiatives. As a Senior Marketing Manager, Customer Engagement, you will be responsible for developing and executing comprehensive customer marketing strategies that enhance customer engagement, retention, and upsell/cross-sell opportunities.
Key Responsibilities- Develop and Execute Customer Marketing Strategies: Create and implement customer marketing plans that align with business objectives and drive customer engagement, retention, and revenue growth.
- Lead Cross-Sell and Expansion Initiatives: Develop and execute strategies to expand Varicent's usage and product portfolio sales within key accounts.
- Orchestrate a Customer Hero Program: Launch and manage a comprehensive program to elevate customers as brand advocates and innovators, showcasing their success through various channels.
- Lead Customer Reference Initiatives: Spearhead the development and management of Varicent's customer reference program, ensuring a robust database of customer testimonials, case studies, and success stories.
- Enhance Communication, Community, and Engagement: Develop and implement a personalized communication plan to foster community engagement, manage customer feedback sessions, and support regional user group events.
- Drive Marketing of VIP Program, Education, and Success Planning: Lead and drive marketing of exclusive resources, discovery sessions, and training to help customers maximize the value from Varicent products.
- Manage Regional User Group Events and Webinars: Oversee the planning and execution of customer educational webinars and regional user groups.
- Success Measurement and Optimization: Establish and track key performance metrics such as customer engagement levels, revenue from cross-sell/upsell, and customer satisfaction scores, regularly adjusting strategies based on performance data and customer feedback.
- Experience
- Overall Experience: Minimum of 8-10 years in marketing, with a strong emphasis on B2B, SaaS, or technology sectors.
- Customer Marketing Experience: At least 5 years specifically in customer marketing or related roles such as customer engagement, retention, and advocacy within the technology or enterprise software sectors.
- Industry Experience: Solid understanding of the enterprise software landscape, particularly in areas such as Sales Performance Management (SPM) and Customer Relationship Management (CRM).
- Program and People Management Experience: Experience in leading cross-functional projects and initiatives is required.
- Required and Desired Skills & Knowledge
- Required Skills:
- Demonstrated ability in developing and executing customer marketing strategies and programs that enhance customer engagement, retention, renewals, and upsell/cross-sell opportunities.
- Excellent storytelling and communication skills, capable of articulating the value of company's offerings and inspiring customer loyalty.
- Proactive work style, able to initiate and drive projects to completion with minimal oversight.
- Excellent customer relations skills.
- Strong analytical skills to leverage data in measuring the impact of customer marketing efforts and making informed decisions.
- Exceptional written communication skills, necessary for creating impactful customer communications and marketing materials.
- Desired Skills:
- Experience in managing customer reference programs, including gathering and utilizing customer testimonials and case studies.
- Creativity in problem-solving, especially in scenarios requiring innovative customer engagement strategies.
- Familiarity with digital marketing tools and platforms, including CRM systems, marketing automation tools, and customer feedback tools.
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Senior Marketing Manager, Customer Engagement
2 months ago
Toronto, Ontario, Canada Varicent Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Customer Marketing to join our team at Varicent. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive customer marketing strategies that drive engagement, retention, and growth.Key ResponsibilitiesLead Cross-Sell and Expansion...
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Senior Marketing Manager, Customer Engagement
2 months ago
Toronto, Ontario, Canada Varicent Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Customer Marketing to join our team at Varicent. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive customer marketing strategies that drive engagement, retention, and growth.Key ResponsibilitiesLead Cross-Sell and Expansion...
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Toronto, Ontario, Canada Rogers Communications Full timeJob Title: Senior Manager of Engagement MarketingWe are seeking a highly skilled and experienced Senior Manager of Engagement Marketing to lead our customer engagement efforts across multiple channels. This role will be pivotal in driving growth through effective customer behavior management (CBM) strategies, optimizing customer spend and engagement, and...
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Toronto, Ontario, Canada Rogers Communications Full timeJob Title: Senior Manager of Engagement MarketingWe are seeking a highly skilled and experienced Senior Manager of Engagement Marketing to lead our customer engagement efforts across multiple channels. This role will be pivotal in driving growth through effective customer behavior management (CBM) strategies, optimizing customer spend and engagement, and...
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