E-commerce Optimization Specialist

2 months ago

Burnaby, British Columbia, Canada Refrigerative Supply Limited Full time

About the Role

Refrigerative Supply Limited is seeking a highly skilled Digital Content and SEO Specialist to join our team. As a key member of our e-commerce team, you will be responsible for analyzing and implementing meta-data to optimize page ranking on search engines, creating customized website landing pages, and managing product information on our website.

Key Responsibilities

  • Collaborate with cross-functional partners to collect, organize, and enrich product data for upload onto our website.
  • Manage relationships with third-party content creators, including submitting product information for enrichment and auditing quality and accuracy.
  • Optimize product and category navigation using analytics, customized synonyms, and search boosting to promote product visibility and drive online conversions.
  • Support the implementation and integration of a Product Information Management (PIM) solution and migrate all product data into the PIM.
  • Oversee the creation of procedural and training resources and promote the PIM platform for all RSL users.
  • Provide expertise on current PIM best practices and consult on cross-functional projects to ensure PIM and e-commerce principles are incorporated.
  • Act as a project manager to evaluate, prioritize, develop, manage, implement, and test new PIM initiatives.
  • Create, analyze, and interpret SEO reports using analytics to implement and audit site SEO meta-data, including page titles, meta descriptions, and meta keywords.
  • Work with Marketing, Sales, and Purchasing on all promotions displayed on our website to ensure SEO standards are incorporated to drive site performance.
  • Creation of new and relevant content landing pages using the Content Management System (CMS) to promote customer engagement and drive online sales.
  • Lead development of internal processes for content management.
  • Oversee and aid administrative support of online customer setups when required.

Requirements

  • 3 years of demonstrated experience in a similar role and/or with wholesale distribution or HVAC/R industry experience.
  • Experience as an SEO or PIM Specialist preferred.
  • Product Information Management and Content Management System (CMS) experience preferred.
  • Superior organizational skills, attention to detail, and time management skills.
  • Proven ability to be resourceful, independent, and find creative solutions to technical problems.
  • Ability to interact with all levels of an organization, including the ability to communicate technology-related information and clearly detail implementation processes.
  • Proven ability to analyze data and make decisions.
  • Ability to understand technology as it relates to the business.
  • Strong analytical, quantitative, and problem-solving skills.
  • Proficiency in Microsoft Office Suite, Excel, e-commerce, and PIM systems.
  • Professional business acumen.
  • Demonstrated integrity and ethical standards.
  • HTML programming language experience preferred.
  • Excellent written and verbal communication skills.

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