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Digital Marketing Specialist

2 months ago

Toronto, Ontario, Canada Foresters Financial Full time
Job Title: Digital Specialist, Email

We are seeking a highly skilled Digital Specialist, Email to join our team at Foresters Financial. As a key member of our digital marketing team, you will be responsible for supporting the development and deployment of email campaigns, as well as the development and publication of content on our digital B2B Sitecore websites.

Key Responsibilities:
  • Email Campaigns: Work with copy/development decks to understand campaign requirements, set up, test, and deploy email campaigns in Salesforce Marketing Cloud, build email journeys, and perform quality assurance to ensure error-free deployments.
  • Content Management: Manage website content, publish content to B2B platforms using Sitecore, maintain a marketing content calendar, and support IT with new site/functional deployments by performing site testing across browsers, platforms, and devices.
Key Qualifications:
  • Education: Diploma in computer science or relevant studies, with 2 to 4 years of relevant working experience.
  • Experience: Content Management Systems experience preferably Sitecore, email deployment platform experience preferably Salesforce Marketing Cloud, solid HTML, CSS, and SQL skills, knowledge of Javascript, XML, JSON, and Salesforce AMPScript, proficient in Microsoft Excel, strong time management skills, excellent verbal and written communication skills, and excellent attention to detail.

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