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Analyste senior, marketing de livraison

2 months ago

Old Toronto, Ontario, Canada TD Full time

À propos du poste :

L'analyste senior, marketing de livraison, sera responsable de la conception, de l'exécution et de l'évaluation de campagnes ciblées pour soutenir les besoins en croissance d'un portefeuille au sein du groupe Marketing Analytics et Insights.

Compétences requises :

  • Concevoir et exécuter des expériences de marketing direct avec succès
  • Améliorer continuellement la conception et la livraison des campagnes en utilisant les outils et les techniques analytiques à sa disposition
  • Exécuter avec excellence
  • Gérer son pipeline de projets pour s'assurer que les délais convenus peuvent être respectés
  • Apporter une guidance analytique aux principaux intervenants, basée sur une compréhension approfondie des entreprises, pour comprendre et améliorer le rendement du marketing
  • Maintenir une culture de gestion des risques et de contrôle, soutenue par des processus efficaces et une infrastructure solide

Qualifications requises :

  • 5+ ans d'expérience pertinente dans un rôle de marketing direct, de conseil, d'analyse ou d'agence dans les services financiers/telecom (ou dans d'autres industries de marketing direct à haut volume)
  • Expérience dans la conception de campagnes de marketing direct réussies
  • Expérience significative avec UNICA Campaign et Salesforce Marketing Cloud un atout
  • Connaissance de Python, Pyspark, SQL; connaissance de bases de données et de structures de données; connaissance de fournisseurs et de formats de fichiers
  • Diplôme en affaires, sciences, statistiques, génie ou autre discipline quantitative
  • Historique de livraison de initiatives réussies dans les délais et dans le budget

À propos de la TD :

La TD est un chef de file mondial dans le secteur des institutions financières. Elle représente la cinquième banque en Amérique du Nord de par son nombre de succursales. Chaque jour, nous offrons une expérience client légendaire à plus de 27 millions de ménages et d'entreprises au Canada, aux États-Unis et partout dans le monde.

Notre programme de rémunération globale :

Notre programme de rémunération globale reflète les investissements que nous faisons pour aider nos collègues et leur famille à atteindre leurs objectifs en matière de bien-être mental, physique et financier. La rémunération globale à la TD inclut le salaire de base, la rémunération variable et bien d'autres régimes clés, comme des avantages sociaux en matière de santé et de bien-être, des régimes d'épargne et de retraite, des congés payés, des avantages bancaires et des rabais, des occasions de développement de carrière et des programmes de récompenses et reconnaissance.