Head of Digital Sales Transformation

2 months ago

Morrisville, Canada Lenovo Full time
Job Description

Lenovo is a global technology leader, ranked #248 in the Fortune Global 500, serving millions of customers daily in 180 markets. We're committed to delivering Smarter Technology for All, with a full-stack portfolio of AI-enabled devices, infrastructure, software, solutions, and services.

Key Responsibilities
  • Develop and execute integrated B2B marketing campaigns globally, aligning with emerging trends like AI and digital transformation.
  • Partner with corporate strategy and brand teams to craft marketing messages tailored to each B2B segment, ensuring resonance with specific industry needs.
  • Lead global project management, streamlining the execution of cohesive marketing initiatives through digital marketing, content marketing, campaigns, events, and webinars.
  • Develop and maintain a unified brand voice and positioning for B2B audiences, ensuring consistency across all marketing materials, platforms, and channels.
  • Work closely with sales teams and the Sales Enablement Academy to create and refine sales materials, driving conversions and accelerating the sales cycle.
  • Assess and evolve the global ISO marketing organization's structure to foster a world-class, modern marketing team capable of delivering agile, data-driven marketing strategies.
  • Stay ahead of industry trends, market dynamics, and competitor activities, continuously refining Lenovo's marketing approach to capitalize on opportunities and mitigate threats.
Requirements
  • Bachelor's degree in marketing, Business Administration, or related field.
  • 15+ years of demonstrated B2B Marketing experience and success.
  • Proven experience in IT Infrastructure market, software, cloud, or AI markets.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on protected class.

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