Digital Marketing Director

2 months ago

Morrisville, Canada Lenovo Full time
Job Title: Director of Digital and Web Marketing

Lenovo is a global technology leader, ranked #217 in the Fortune Global 500, with a revenue of US$62 billion and a presence in 180 markets. We are seeking an experienced marketing leader to advance our Digital and Web Marketing business.

Job Summary

The Director of Digital and Web Marketing will lead the development of a comprehensive digital transformation strategy to address the evolving needs of our B2B and B2C customers. This role will work closely with the Digital Transformation team to establish a digital marketing platform that represents a best-in-class foundation for hyper-personalized and relevant digital experiences.

Key Responsibilities
  • Represent the interests and requirements of the IDG organization to redefine and rebuild the customer web experience through critical workstreams:
  • Develop a new Data Architecture model to enable personalized customer experiences.
  • Streamline content development processes and architecture to deliver content at scale.
  • Provide best practices for building a best-in-class automated digital platform that optimizes for best customer experience
  • Understand how to efficiently define operations and processes for streamlining testing, optimization, and web production
Lead initiatives to understand the voice of the customer to better inform the types of digital experiences we want to deliver.Partner with the broader marketing organizations to solidify Lenovo's positioning as an innovative tech leader across services, solutions, devices, and AI through a unique and best-in-class web experience.Create partnerships with the PCSD IDG stakeholders to enhance and streamline their digital marketing initiatives by managing and optimizing digital tools, platforms, and processes.Identify areas for improvement and implement key digital transformation strategies to enhance efficiency and productivity.Identify operational objectives to measure and track the progress and impact of transformation initiatives.

Requirements:

  • 10+ years of experience and expertise in designing and deploying digital marketing and web transformation initiatives to support multiple stakeholders and digital marketing initiatives.
  • Bachelor's degree or equivalent experience.

Preferred Requirements:

  • Detail-oriented creative problem solver.
  • Strategic thinker, able to see how processes and technology are intertwined and how the combination of both will deliver a transformative marketing environment.
  • Ability to thrive in a fast-paced environment managing across multiple shifting priorities.
  • Proven track record of leading through influence and delivering persuasive presentations to senior leadership.
  • Comfortable in a performance-based environment.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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