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Brand Marketing Lead

2 months ago

Vancouver, British Columbia, Canada Real Talk Group Full time
Join a Visionary Team as a Brand Marketing Lead

Real Talk Group is a pioneering entity in the modular construction sector, dedicated to delivering innovative housing and childcare solutions. Our organization is committed to serving diverse communities, with a strong emphasis on values-driven initiatives that create a lasting impact.

We are in search of a dynamic and seasoned Brand Marketing Lead to elevate our brand presence and oversee a variety of client and organizational projects.


Impactful Contributions:

Engage in initiatives that foster meaningful change within communities.


Your Responsibilities:

As the Brand Marketing Lead, you will be instrumental in crafting and implementing strategies that enhance our brand visibility and connect with our target demographics.

Your innovative mindset and leadership will propel our marketing initiatives, ensuring our messaging resonates and our projects thrive.
Strategic Development:

Formulate and execute comprehensive branding, marketing, public relations, and communication strategies.


Client Interaction:

Conduct research and devise communication and engagement strategies for client projects, programs, events, and campaigns.


Content Development:

Create a diverse array of materials including fact sheets, reports, newsletters, presentations, video scripts, web content, social media posts, and press releases.


Digital Marketing Initiatives:

Design and assess digital marketing strategies for both organizational and client projects.


Stakeholder Collaboration:

Lead research efforts for policy or program development and stakeholder engagement activities.


Marketing Materials:

Craft and produce marketing collateral and promotional materials.


Administrative Functions:

Provide administrative support as necessary to facilitate marketing and communication efforts.


Technical Communication:

Translate complex technical information into accessible and straightforward language.


Creative Expertise:

Demonstrate proficiency in graphic design, web design, and/or video production.


Technical Skills:

Exhibit proficiency in Microsoft Office Suite, Adobe Creative Suite, SharePoint, Canva, and Wix. Experience in public sector projects is advantageous.


Digital Proficiency:

Possess experience with search engine optimization, customer relationship management software, and performance tracking and analytics.


Analytical Acumen:

Showcase strong analytical, decision-making, project management, planning, and organizational capabilities.


Interpersonal Skills:

Demonstrate high emotional intelligence and strong interpersonal skills.


Branding Knowledge:

Bring experience in corporate branding, communications, and public relations.


Driving Skills:

A valid driver's license is beneficial for local travel, though not mandatory.


Self-Starter Attitude:

Exhibit the ability to work independently, take initiative, and excel in prioritizing and managing multiple responsibilities. Be personable, highly organized, and possess exceptional writing skills.


Commitment to Diversity:

Real Talk Group is dedicated to fostering an inclusive environment that values diversity and equal opportunities. We believe in harnessing the talents of individuals from varied backgrounds, cultures, perspectives, and experiences to drive innovation and creativity.

If you are passionate about marketing and communications and eager to contribute to a company that values community, innovation, and growth, we encourage you to explore this opportunity.