Event Sales Manager

4 weeks ago

Toronto, Ontario, Canada The Drake Full time
Event Sales Manager

The Drake Hotel is a dynamic and innovative hospitality brand that is committed to delivering exceptional experiences to our guests. As an Event Sales Manager, you will play a key role in driving revenue growth and sales for our hotel properties through effective sales and marketing strategies.

Responsibilities
  • Leadership Responsibilities:
  • Develop and implement sales and marketing strategies to drive revenue growth and sales for our hotel properties.
  • Support sales efforts by following up on sales leads and creating special accounts.
  • Identify customer needs and develop collateral to determine product pricing and discount rates.
  • Develop and implement facility sales and marketing strategy.
  • Develop and maintain an external network of peers and customers.
  • Manage large and legacy client accounts to grow their business and ensure repeat sales.
  • Act as a liaison between event coordinators and operating departments.
  • Monitor guest reactions while in house to find opportunities to exceed expectations and handle any guest complaints ensuring 100% guest satisfaction.
  • Sales Responsibilities:
  • Actively book events, corporate and social in nature, including weddings, and pass on all guestroom details to the Reservationist for coordination of guestrooms and pass off coordination of events to the Event Coordinator.
  • Proactively seek business opportunities by networking with existing event clients and day-to-day patrons.
  • Ensure that sales targets are met monthly (85% to target at a minimum).
  • Monitor sales collateral and menu offerings to ensure that they are factually accurate and current.
  • Liaise with the Director of F+B, Hotel Rooms Sales Manager, and Marketing to create necessary packages, blitzes, and outreach programs to ensure that the sales pipeline is always active.
  • Attend weekly Hotel Pace Report meeting.
  • Participate in Weekly one-on-one Pace Report and check-in meeting.

Day-to-Day Activities:

  • Effectively sell meetings and event offerings by presenting the varied and multi-use Drake venues.
  • Strategically solicit new business from potential and existing clients through pre-planned personal sales calls, emails, and in-person, and maintain regular contact with present accounts to maximize repeat business.
  • Prepare tailored proposals for prospective clients. Conduct site inspections, highlighting dining, meeting, and event spaces.
  • Prepare the weekly PACE reports, forecasting, booked business, and action plans for the following week.
  • Monitor the products and services of competitors.
  • General oversight of event details in Triple Seat, including specific event requirements to ensure successful planning and delivery of events.
  • Maintain updated records of clients and prospective clients.
  • Oversee and ensure that correct credit information is received and follows proper billing procedures.
  • Provide client feedback to department heads and work collaboratively towards a positive response to customer complaints and resolve problems.
  • Support in the development of Special Event SOPs and Systems, Vendor Lists, AV Tech Sheets.
  • Create strong industry networks by participating in industry events (CMCC, WedLuxe, Catersource, IMEX).
  • Continually look for ways to increase revenue by developing Add-On programs to create upselling opportunities in the form of activations and packages.
  • Responsible for overseeing the coordination of events by the Events Coordinator, taking on coordination responsibilities when required.

Requirements:

  • Previous sales experience in hospitality and events.
  • Effective oral and written communication skills.
  • Professional presentation and recognized ability for persuasive sales.
  • Advanced organization and planning skills and the ability to respect tight schedules.
  • Beneficial to have working knowledge of Excel, Triple Seat, Opera Sales and Catering, Silverware.

Benefits:

We pride ourselves in providing strong leadership and development opportunities for passionate hospitality professionals who are looking to build rewarding, long-term careers. The Drake offers a competitive compensation and benefits package, employee discounts, training and development support, and many other unique perks as a part of joining the Drake team.

The Drake Hotel is an equal opportunity employer. We are committed to fostering a positive, supportive, and creative environment at Drake Hotel Properties that promotes equity, inclusiveness, and diversity. We welcome job applications from candidates of all backgrounds, including, but not limited to, BIPOC (Black, Indigenous, People of Colour); refugees, newcomers, and immigrant persons; two-spirit, LGBT2Q+ and gender non-binary persons, and persons with disabilities. Please advise us of any accommodations needed to ensure you can access and complete the submissions process.

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