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Digital Acquisition Specialist

4 weeks ago

Toronto, Ontario, Canada Intelliswift Software Inc Full time
Job Title: Digital Acquisition Manager

Location: Toronto, ON M5X 1A9 (Hybrid – 2 days/week onsite)

Duration: 12 months

Contract Type: T4

Pay Rate: CA$31.03/Hour


Role Mandate:

The Digital Acquisition Manager will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to client's Insurance. The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.

The successful candidate will be accountable for a variety of initiatives including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations.

The Acquisition Manager will work with both internal and external stakeholders to execute on paid and owned channel activations to drive Retail Insurance acquisitions.


Key Responsibilities:
  1. Aid the development of annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals
  2. Assist the development, implementation, review and revision of fiscal year work plan.
  3. Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary
  4. Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.
  5. Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.
  6. In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels including email as needed in support of the Insurance strategy and targets.
  7. Maintain all channels according to the industry standards and best practices.
  8. Provide support for senior level and executive discussions regarding data on performance of campaigns.
  9. Lead and coordinate the execution of communications, including the following key activities:
  10. Clear articulation of business objectives and targets
  11. Timeline & budget management including invoicing
  12. Asset list development with specs requirements
  13. Appropriate internal and external approvals
  14. Alignment with overall brand guideline in compliance with legal/disclosure requirements


Requirements:
  • Minimum of 2 years in digital acquisition
  • Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics
  • Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
  • Experience developing digital creatives and campaign landing pages to drive results
  • Experience coordinating the development and distribution of marketing/ communication initiatives
  • Develops and maintains relationships with internal/external partners to include vendors and suppliers.
  • Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules
  • Excellent verbal, written skills
  • Excellent organizational, prioritization skills


Nice to Have Skills:
  • Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools