Toronto Based Junior Marketing Specialist: Audience Development

3 weeks ago


Toronto, Ontario, Canada From Day One, Inc. Full time

About From Day One, Inc.

From Day One, Inc. is a leading media outlet and conference series focused on innovative ways for companies to foster stronger relationships with their employees, customers, and communities.

At a time when society holds businesses to a rising level of accountability, From Day One, Inc. explores how companies can build well-grounded values into their business—diversity, responsibility, transparency—and stick with them in an economy driven by disruption.

What's unique about From Day One, Inc. is our cross-disciplinary approach, bringing together executives from the fields of corporate social responsibility, human resources, marketing, and communications. Our events facilitate people-focused conversations that promote real, actionable ideas for and from executives, civic leaders, authors, and journalists across the country.

Our business model includes an extensive series of both online and real-world content. We facilitate an extensive series of one-day conferences in approximately 20 cities around the country, with new locations added regularly. In addition, we host a regular series of online gatherings, ranging from topic-focused webinars several times a week, to monthly virtual conferences, as well as regular roundtables and small-group sessions.

We regularly publish articles including reporting and opinion pieces by our team and a network of notable journalists, led by the company's chief content officer, veteran journalist Stephen Koepp.

About The Role:

From Day One, Inc. is expanding our live, in-person events to Canada, where we have several partnerships in place. In addition to helping shape all of our efforts to market to US stakeholders, the person in this role will also help us build our network in Canada and recruiting Canadian partners.

The Canada-based Junior Marketing Specialist (Audience Development) is responsible for contributing to audience development by developing strategies and meeting audience targets. This person will play a crucial role in helping the company expand its network of Canadian readers, attendees, and stakeholders.

Key Responsibilities:

  • Develop and implement audience development strategies to meet targets
  • Conduct web research to identify opportunities for audience growth
  • Work with the CRO and VP Sales on marketing tactics and creative
  • Familiarity with CRM software, content marketing, and email marketing preferred
  • Develop and communicate strategies for audience development and meet targets
  • Promote the company name and mission in the conference space

Requirements:

  • This position requires a 4-year college/university degree at minimum. Candidates should have a strong academic background and a minimum of 3 years of full-time, professional post-graduation experience.
  • Diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.

Benefits:

  • This is a full-time salaried position. Starting salary is $70,000 CAD per year with opportunities for regular advancement and raises.
  • This position is remote, but please be available to meet with stakeholders based in or near the greater Toronto area if requested.
  • From Day One, Inc. offers a comprehensive benefits package including competitive vacation policies including summer and winter breaks, and an employee stock plan.


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