Senior Manager, Market Strategy

2 days ago

Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time
Job Title: Senior Manager, Market Strategy

Arterra Wines Canada, Inc. is seeking a highly skilled and experienced Senior Manager, Market Strategy to join our team. As a key member of our commercial leadership team, you will be responsible for driving the long-term profitable growth of our Agency partnership through establishing commercial strategy and optimizing revenue.

Key Responsibilities:
  • Create the annual and long-term commercial strategy for the Agency portfolio, including portfolio management, pricing, promotion, shelving, and distribution.
  • Understand the financial profile of our product portfolio, including key drivers of profitability, leading to optimization, prioritization, pack-price architecture, channel strategies, and other assortment-led strategic processes and initiatives.
  • Act as the voice of the customer and the regions with our Partners and with AWC leadership, ensuring strategies align with customer priorities and opportunities.
  • Ownership of market coherency between all regions and channels by creating brand and product guardrails for pricing and promotion.
  • Responsible for the promo trade envelop, properly allocating between region and brand to maximize total enterprise ROI.
  • Review Promotional Calendars, including depth and frequency by SKU, delivering promo optimization.
  • Working with Marketing and Agency partner on planning activities, initiatives, along with external agencies to understand consumer behavior to ensure our strategy is perceived well from customer and consumer lens.
  • Own the business review routines, reporting into both internal Review and external Agency Partner review, providing insights and creating action plans as needed to deliver business objectives.
  • Identify market trend, competition impact, and white space analysis.
  • Play a key role in driving innovation business cases and long-term brand development: pack size definition, regular and promo prices, volumes forecasts, promotional mechanisms, strategy, and sales tool kit development and cascade to Sales teams in collaboration with other department.
  • Coach and develop a team of 10 people (Region Manager and Sr Analyst Market Strategy & RGM) to become future Market Strategy & RGM leaders, to increase productivity and responsibility.
  • Perform other related duties and responsibilities as assigned or required.
What We Offer:
  • Competitive salary and bonus.
  • Benefits and Pension Plan.
  • Product Allowance.
  • An organization that cares about Corporate Social Responsibility.
  • Tuition reimbursement.
  • Training & Development Programs.
  • An opportunity to learn about the world of wine.

COMPENSATION: Budgeted Range – $114,246-$147,848

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