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Senior Product Marketing Strategist

3 months ago

Mississauga, Ontario, Canada Edwards Lifesciences Full time

As a key player in the marketing division, you will be responsible for crafting and implementing a comprehensive annual marketing strategy aimed at promoting Edwards Lifesciences' established product line to various stakeholders, including sales teams, healthcare professionals, and hospital executives.


Core Responsibilities:

  • Design and oversee the execution of detailed marketing strategies for significant product launches and initiatives.
  • Establish and nurture relationships with influential opinion leaders to enhance product launch strategies and gain insights into the competitive landscape.
  • Create targeted marketing communications informed by regional insights, current research, competitive analysis, and compliance with regulatory standards.
  • Produce promotional materials and programs that align with product launch and commercialization objectives.
  • Manage key projects related to Congress Management processes.
  • Facilitate the development of marketing materials through necessary legal and regulatory approval workflows in collaboration with cross-functional teams.
  • Generate Instructions for Use (IFU) and patient information brochures essential for regional product approvals.
  • Lead the rollout of major product launches in partnership with regional teams, ensuring sales readiness through comprehensive training on product details and competitive positioning.
  • Define and compile clinical and economic evidence to substantiate the regional value proposition.
  • Oversee budgets associated with product lines, marketing campaigns, and specific projects.
  • Analyze clinical and market data to evaluate the potential impact of product launches in the region.
  • Drive significant process improvements and corporate initiatives that enhance the marketing function.
  • Perform other related duties as assigned.

Qualifications:
A Bachelor's Degree or equivalent in a relevant field with a minimum of 10 years of experience in sales, marketing, or the healthcare sector; or a Master's Degree with at least 8 years of relevant experience.

Preferred Skills:
  • Demonstrated success in project management.
  • Proficient in Microsoft Office Suite.
  • Exceptional documentation, communication, and interpersonal skills, including negotiation and relationship management.
  • Recognized authority in marketing with specialized knowledge within the organization.
  • Thorough understanding of marketing principles and concepts.
  • Extensive experience in market research design and execution, collaborating with global teams to align with commercial objectives.
  • Ability to accurately forecast product performance based on market trends and competitive dynamics.
  • Strong analytical skills to assess market share, pricing strategies, and competitive landscape.
  • In-depth clinical knowledge relevant to Edwards' product applications and understanding of the complexities involved in healthcare procurement.
  • Meticulous attention to detail.
  • Capacity to engage professionally with all organizational levels and escalate issues appropriately.
  • Adept at managing multiple priorities in a dynamic environment.
  • Act as a liaison for project initiatives, collaborating closely with cross-functional teams and communicating effectively with senior management.
  • Provide consultation within specific marketing projects.
  • Adhere to all company policies and safety protocols, ensuring a safe and compliant work environment.