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Head of Institutional Marketing and Product Marketing
2 months ago
We are seeking a seasoned marketing professional to lead our institutional marketing efforts and drive the development of global product initiatives. As the Head of Institutional Marketing and Product Marketing, you will be responsible for defining and executing marketing strategies that increase awareness and enhance the Société Financière Manuvie brand with institutional clients and prospects.
Key Responsibilities- Develop and Implement Comprehensive Marketing Strategies
- Lead the development and implementation of marketing strategies and initiatives to support the growth of our institutional business and global product initiatives.
- Collaborate with cross-functional teams to identify and capitalize on opportunities to increase brand awareness and drive business growth.
- Drive Strategic Development and Execution of Marketing Initiatives
- Develop and execute marketing initiatives to support the growth of our public markets strategies, including fixed income, public equities, and multi-asset solutions, as well as alternative asset platforms.
- Work closely with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership, and investor communications.
- Provide Strategic Marketing Counsel
- Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
- Collaborate with global digital, social, editorial, and CX teams to develop and execute marketing campaigns designed to raise awareness and promote Société Financière Manuvie to institutional clients.
- Lead and Mentor Team
- Lead and mentor a team to identify, develop, and implement key strategic client events to support institutional business development.
- Partner with institutional, retail, and retirement marketing leaders to maximize the use of available content across global paid, earned, and owned media.
- Ensure Quality and Compliance
- Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with corporate branding, messaging, governance, and compliance guidelines.
- Work closely with the analytics team to ensure all activity is tracked, measured, and reported against key performance indicators (KPIs).
- Embed Critical Metrics
- Understand and embed critical metrics that are important into communication activities and campaigns with the ability to regularly report and input to dashboards for senior leadership.
- Live Our Values
- Live our Values of Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession, and Do the Right Thing, and set an example for those around you.
- Bachelor's Degree
- A bachelor's degree is required.
- Advanced Degree or Certifications
- An advanced degree or certifications are a plus.
- 10+ Years of Experience
- 10+ years of experience in communications in wealth management is required.
