Senior Manager

2 months ago


Toronto, Ontario, Canada Canadian Red Cross Full time

About the Role:

The Canadian Red Cross is seeking a Senior Manager - Customer Experience Insights & Loyalty to join our team. As a key member of our organization, you will be responsible for leading customer experience initiatives and developing strategies to enhance donor engagement and loyalty.

Responsibilities:

  • Donor Insights Initiatives:
    • Conduct regular donor outreach activities to measure donor pain points and experiences throughout the donor journey.
    • Represent the voice of the donor while maintaining a focus on business and revenue goals.
    • Develop research briefs and presentations to senior leaders across philanthropy.
    • Own the Annual Donor Survey to create and build on the primary research base of the Red Cross.
    • Manage vendors and platforms used to analyze open text data submitted by donors for trends and sentiment analysis.
  • Integrating External and Internal Insights:
    • Manage vendor budgets, projections, and variances related to donor insights needs.
    • Work with the Information and Analytics team to create testing and evaluation strategies for insights work.
    • Lead coordination between internal stakeholders and external vendors to identify, collect, and utilize data and feedback to identify trends and actionable insights to continuously enhance donor experience.
    • Work with the monthly donor team leadership to identify strategies to improve donor retention and increase lifetime value.
  • Market Research and Customer Experience Standards:
    • Recommend best practices for embedding market research in the philanthropic space.
    • Attend periodic conferences hosted by thought leaders in the market research and customer experience space.
    • Liaise with industry-leading research and customer experience experts across industries to analyze and test up-and-coming loyalty-based strategies.
    • Provide thought leadership to both management and senior management to ensure research best practices continuously evolve and improve as it relates to organizational donor strategy.

Requirements:

  • University degree in Psychology, Sociology, Philosophy, Business Administration, Marketing, data sciences, or other relevant qualifications.
  • Minimum 5-7 years of experience implementing market research programs.
  • Previous experience working with Qualtrics or similar platforms is an asset.
  • Superior ability to clearly communicate research insights for non-researchers.
  • Superior knowledge and practical experience on a wide range of qualitative and quantitative research techniques.
  • Excellent ability to decide on the most appropriate research methodologies that align best with research objectives.
  • Proven track record of delivering revenue through market research recommendations.
  • Ability to influence key organizational decision-makers on budget and strategy planning as it relates to customer/donor experience strategy.
  • Ability to critically analyze customer experience data focused on lifetime value, customer satisfaction, and e-commerce metrics with the ability to implement changes based on findings.
  • Experience in leading customer experience initiatives.
  • Customer-oriented with excellent service mindset and business acumen.
  • Understanding of fundraising/philanthropy industry is an asset.
  • Sound knowledge in donor/customer journey mapping, basic analytical concepts, and user experience design best practices.
  • Fluency in English is required; French is an asset.

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