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Head of Marketing and Communications
3 months ago
Head of Marketing and Communications
Pay: Salary
Location: Alaska (USA) and Canadian Rockies (Canada)
Position Type: Full-Time
About Us: We operate two premier mountain resorts, one located in the stunning wilderness of Alaska and the other nestled in the breathtaking Canadian Rockies. Each resort offers unique amenities, including luxurious hotels, state-of-the-art conference centers, serene spas and thrilling outdoor activities. Our mission is to provide an unforgettable experience for our guests, combining adventure, relaxation, and exceptional service.
Job Overview: The Head of Marketing and Communications will oversee the development and implementation of integrated marketing and public relations strategies aimed at enhancing revenue and performance. This position calls for a proactive leader with a strong passion for hospitality, a comprehensive understanding of the travel and tourism sector, and the capability to lead and motivate a diverse team. The Head will collaborate closely with senior management to ensure marketing efforts align with organizational goals and foster growth across both locations.
Key Responsibilities:
Strategic Development: Formulate and execute cohesive marketing and PR strategies for both resorts. Identify key demographics and design customized campaigns to attract a variety of guest segments. Assess market dynamics, competitor actions, and customer insights to guide strategic choices. Marketing Initiatives: Create and implement multi-platform marketing initiatives, including digital, print, social media, and email outreach. Leverage SEO, SEM, and PPC techniques to enhance online visibility and drive traffic to the resorts' websites. Evaluate and report on the success of marketing initiatives, refining strategies as necessary. Leadership: Collaborate closely with the Senior Director of Brand Strategy to ensure brand consistency and messaging. Public Relations Management: Cultivate and sustain relationships with media outlets, journalists, influencers, and industry collaborators. Supervise the creation and dissemination of press releases, media kits, and other PR materials. Organize and oversee media events, press tours, and other PR activities to generate favorable coverage. Team Development: Lead and mentor a team of marketing professionals, promoting a collaborative and innovative workplace. Establish clear objectives and performance indicators for the team, conducting regular assessments and providing constructive feedback. Ensure ongoing professional development for team members through training and educational opportunities. Foster strong partnerships with our agency collaborators. Event Marketing: Coordinate marketing strategies for events and conferences hosted at both resorts. Develop promotional content and strategies to maximize attendance and engagement. Work with event organizers to ensure smooth execution and positive guest experiences. Financial Oversight: Develop and manage the marketing and PR budget, ensuring effective resource allocation. Monitor spending and ROI, making informed decisions to enhance efficiency and effectiveness.Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred). Minimum of 8-10 years of experience in marketing and public relations, particularly within the hospitality sector. Proven track record of crafting and executing successful marketing and PR campaigns. A passion for travel, hospitality, and the outdoors. Strong leadership and team management capabilities. Excellent written and verbal communication skills. Proficiency in digital marketing tools and analytics platforms. Ability to thrive in a fast-paced, dynamic environment.Amazing Perks:
Competitive salary and performance-based bonuses. Comprehensive health and wellness benefits. Opportunities for professional growth and development. Personal days: 5 per year after 90 days of continued full-time employment Food and Beverage discounts at ALL 6 of our dining outlets Growth and development opportunities, both personal and professional Onsite newly renovated staff accommodations which include a residence convenience store and employee gym One meal per day in our employee cafeteria (taxable benefit) Discounts on activities offered through our Activities Committee: Skydiving, Yoga, rafting, to name a few. Shuttle access to Calgary and Canmore Health and Wellness benefits (some restrictions may apply) Vacation is accrued starting on your first day of work at a rate of 4% of your earnings. Marriott Destinations membership providing you with discounted room rates and food and beverage discounts at any of Marriott's chain of hotels. Discounted access to our Nordic Spa* Discounted Ski Pass and Golf rates* Kananaskis Parks Pass*Season Availability, subject to cut off dates.
