Marketing Data Insights Specialist

2 months ago

Toronto, Ontario, Canada Paralucent Full time

Job Summary:

As a Marketing Data Analyst at Paralucent, you will play a pivotal role in analyzing and interpreting data to drive marketing strategies. Your insights will shape our campaigns and enhance our decision-making process.

Key Responsibilities:

1. Data Analysis:

a. Develop, execute, and optimize complex SQL and big data queries to extract valuable insights.

b. Retrieve and analyze data using SAS and SQL to identify trends and patterns.

c. Synthesize insights from qualitative and quantitative sources to inform marketing strategies.

2. Data Management:

a. Export and import marketing data from disparate systems to ensure seamless data flow.

b. Perform data cleansing and merging functions to ensure data accuracy and integrity.

c. Ensure data accessibility for stakeholders to facilitate informed decision-making.

3. Web Analytics:

a. Analyze website traffic sources, patterns, and conversion funnels to optimize online marketing efforts.

b. Implement tagging and web analytics code for tracking online properties to measure campaign effectiveness.

4. Campaign Tracking:

a. Define governance for campaign tracking across online channels to ensure consistency and accuracy.

b. Collaborate with marketing teams on A/B and multivariate testing strategies to optimize campaign performance.

Requirements:


• Bachelor's or Master's Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, or related fields.

Certifications (Preferred):


• SAS, CWA, AWS, IQ, BI.

Skills:


• Proficiency in SQL, Excel, and statistical analysis.


• Familiarity with Python, Tableau, and big data technologies.


• Strong analytical mindset and ability to derive actionable insights.

Experience:


• Exposure to online attitudinal and behavioral measurement tools.


• Bachelor's degree in a quantitative discipline (Math, Physics, Statistics, etc.).

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