Demand Generation Manager

4 weeks ago

Old Toronto, Ontario, Canada Mortgage Automator Inc. Full time
About Mortgage Automator Inc.

Mortgage Automator Inc. is a game-changing force in the mortgage industry, redefining boundaries with its cutting-edge cloud-based loan management and conveyancing software. Our innovative solutions empower clients across four countries, including the US, Canada, New Zealand, and Australia.

Job Summary:

We are seeking a Demand Generation Manager to develop and implement strategies and solutions that produce high-quality leads. The ideal candidate will have a solid background in marketing automation and a proven track record of creating, implementing, and optimizing campaigns across all channels.

Key Responsibilities:
  • Develop and execute integrated demand generation campaigns across multiple channels, including email, SMS, social media, PPC, and more.
  • Utilize marketing automation platforms to design and manage workflows, lead scoring, and nurturing programs.
  • Implement marketing automation solutions to execute and track campaigns.
  • Manage lead data, track campaign performance, and ensure seamless integration between marketing and sales using CRM systems.
  • Analyze campaign performance using analytics tools to measure effectiveness and ROI.
  • Conduct A/B testing to optimize campaign elements.
  • Oversee the implementation and management of various marketing platforms, including email marketing tools, social media management tools, and PPC platforms.
  • Ensure data integrity and proper tracking through tag management systems and tracking pixels.
  • Collaborate with content creators to develop SEO-friendly content that drives organic traffic and generates leads.
  • Utilize SEO tools to conduct keyword research and optimize content for search engines.
  • Implement lead scoring models to prioritize leads based on engagement and fit.
  • Segment leads and create targeted marketing campaigns to nurture them through the sales funnel.
  • Work closely with the sales team to ensure alignment on lead quality, lead handoff processes, and feedback loops.
  • Coordinate with cross-functional teams to ensure cohesive campaign execution.
  • Generate detailed reports on campaign performance, lead generation metrics, and overall marketing ROI.
  • Provide actionable insights and recommendations to improve campaign performance and drive continuous improvement.
Requirements:
  • 5+ years of experience in lead generation.
  • Proven track record of successful lead generation campaigns.
  • Proficiency in CRM and marketing automation platforms.
  • Experience and proficiency in all aspects and channels of Marketing.
  • Strong automation experience.
  • Prior success with accountability to pipeline generation targets.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills.
  • Ability to work independently, manage multiple projects, and prioritize effectively.
  • In-depth understanding of digital marketing channels and tactics.
What We Offer:
  • Competitive Compensation and Benefits.
  • Impactful Work.
  • Innovative Environment.
  • Industry Knowledge.
  • Vibrant Culture.
Position Status:

Permanent

Salary:

$90,000 - $110,000

Schedule:

Monday to Friday

Work Environment:

In Office

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