Demand Generation Manager

1 month ago


Toronto, Ontario, Canada Wealthsimple Full time
About the Role

Wealthsimple is seeking a Demand Generation Manager to lead our demand generation strategy and vision. As a key member of our marketing team, you will be responsible for identifying, sizing, and prioritizing opportunities for growth.

Key Responsibilities
  • Develop and execute a demand generation strategy that drives high-quality leads and revenue growth.
  • Collaborate with cross-functional teams, including creative, product, sales, and brand, to effectively engage our target audience.
  • Stay ahead of the latest digital industry trends, platforms, and technologies, maintaining close relationships with leading tools and platforms.
  • Develop and maintain a deep understanding of our target audience, including their needs, preferences, and pain points.
  • Design and implement experiments to test and optimize demand generation programs.
  • Develop and maintain a data-driven approach to measuring and reporting on demand generation program effectiveness.
Requirements
  • 5+ years of experience in demand generation and growth marketing.
  • Strong technical background in app marketing, paid digital, and optimizing/scaling multi-million dollar campaigns.
  • Excellent analytical and problem-solving skills, with the ability to synthesize complex data and make recommendations.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with SQL and data analysis tools, such as Google Analytics or Mixpanel.
What We Offer
  • Competitive salary and top-tier health benefits.
  • Retirement savings matching plan using Wealthsimple Work.
  • 20 vacation days per year and unlimited sick and mental health days.
  • Up to $1500 per year towards wellness and professional development budgets.
  • 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year.
Why Wealthsimple?

Wealthsimple is a remote-first team, with over 1000 employees coast to coast in North America. We're a diverse and inclusive company, committed to building products for a diverse world. We strongly encourage applications from everyone, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.



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