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Senior Brand Marketing Manager
3 months ago
Senior Brand Marketing Manager
We invite you to consider a pivotal role as a Senior Brand Marketing Manager within our organization, focusing on the North American market. In this capacity, you will spearhead marketing initiatives for the Canadian sector, fostering business expansion and engaging with diverse teams across Canada and the United States. Your role will encompass various responsibilities, including monitoring brand metrics, overseeing the launch of new products, and implementing marketing strategies.
As a Senior Brand Marketing Manager, you will be immersed in the health-conscious snacks and beverages segments, presenting significant opportunities for career advancement. This position is well-suited for a marketing professional who is enthusiastic about natural products and thrives in a dynamic and influential setting.
Key Responsibilities:
- Enhance category and brand knowledge to support the North American brand vision
- Work closely with North American teams to customize product assortments for the Canadian market
- Spot and evaluate business prospects based on market trends and provide performance reports
- Lead initiatives aimed at boosting growth and improving profit margins
- Oversee the marketing budget and collaborate with sales and trade marketing divisions
Qualifications:
- A minimum of 3 years of experience in marketing within the consumer packaged goods sector
- Bachelor's degree required; MBA is a plus
- Demonstrated capability to manage cross-functional projects
- Strong analytical abilities with experience in data analysis
- Exceptional project management and organizational skills
- Self-driven with a proactive approach to problem-solving
- Proficient in Microsoft Office and comfortable with design tools
Compensation and Benefits:
- Salary range of $86,000 - $100,000 CAD
- Comprehensive medical, dental, and vision insurance
- Life insurance, disability benefits, and additional perks