Strategic Communications Specialist

2 weeks ago

Toronto, Ontario, Canada McDonald's Full time

About the Role:

We are seeking a highly skilled Strategic Communications Specialist to join our team at McDonald's Canada. As a key member of our Canada Impact Team, you will play a critical role in shaping and governing internal communications programs for Canadian employees and external campaigns that build the brand's reputation with Canadians.

Key Responsibilities:

  • Partner with senior leadership and cross-functional teams to drive effective and efficient communications through the development, oversight, and maintenance of an editorial calendar.
  • Act as a trusted advisor on communications strategies and best practices for internal stakeholders, empowering subject matter experts to effectively communicate their programs to internal audiences.
  • Develop compelling written and visual content for internal and external audiences, ensuring messages are reaching internal audiences at the right time and via the right channel.
  • Manage and oversee key internal and external channels and newsletters, developing strategies to enhance and modernize channels as part of our broader Strategic Communications Modernization program.
  • Assess the effectiveness of communications plans through monitoring and analysis of performance metrics.
  • Develop integrated communications plans for priority initiatives that drive awareness and pride across the McDonald's Canada system.
  • Partner with other members of the Canada Impact Team to ensure plans are integrated across functions and aligned for the greatest possible impact.
  • Work with agency partners to ensure projects are executed on time and within budget.
  • Plan and execute special events, including corporate staff townhalls, employee engagement initiatives, and McDonald's Canada Restaurant Manager conventions to connect internal audiences to our priorities and purpose.

Requirements:

  • Bachelor's degree or postgraduate certificate in a communications-related field.
  • Minimum 2 years of experience in corporate communications.
  • Strong writing, editing, and proofreading skills, with the ability to communicate in a variety of styles and for different audiences.
  • Ability to influence and collaborate with senior leadership, cross-functional teams, and agency partners.
  • A team player with a desire to collaborate as part of an integrated team, while also being independent.

Nice to Haves:

  • Ability to read and write in French would be an asset.
  • Experience developing video content for internal and external channels.
  • Experience with email management systems such as Poppulo.
  • Basic HTML skills and experience with intranet content management systems such as Unily.
  • Experience with creating graphics through Canva.

About McDonald's Canada:

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

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