Digital Marketing Manager

3 weeks ago

Burlington, Ontario, Canada Randstad Canada Full time
About the Position:

The Digital Marketing Manager will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Google Ads and Meta (Facebook/Instagram). This role requires strong analytical skills, with the ability to interpret data and adjust campaigns accordingly.

Key Responsibilities:
  • Manage and optimize paid advertising campaigns to generate high-quality leads.
  • Oversee significant monthly advertising budgets, ensuring efficient resource allocation and maximization of return on investment (ROI).
  • Continuously optimize campaigns to increase the quality of leads, aligning with team expectations and business goals.
  • Regularly track, analyze, and report on campaign performance, providing insights to refine strategy and execution.
  • Conduct ongoing A/B testing on ad creatives, landing pages, and audience segments to identify and apply the most effective strategies.
  • Utilize and manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate campaign performance measurement.
  • Stay updated on the latest platform changes, algorithm updates, and digital advertising trends to keep campaigns optimized.
  • Work closely with the content and design teams to ensure the creation of compelling ad copy and visuals that align with target audience needs.
  • Ensure all campaigns comply with relevant regulations.
Qualifications:
  • Proven hands-on experience managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram).
  • Strong analytical skills with the ability to interpret data and adjust campaigns accordingly.
  • Experience managing large monthly advertising budgets with a focus on maximizing ROI.
  • Excellent collaboration and communication skills, particularly when working cross-functionally.
  • Familiarity with A/B testing, ad copy development, and optimizing creative for better performance.
  • Proficiency in tracking and reporting tools, with knowledge of industry best practices and trends.
Education, Qualifications & Experience:
  • Post-secondary education in Marketing, Business, Communications, or a related field.
  • Minimum of 3 years of experience in digital advertising and campaign management. Previous experience in the finance or real estate sector is a plus.
  • Experience in AI-driven ad optimization tools is a plus.
Judgement/Problem Solving/Decision Making:
  • The role requires independent decision-making in applying marketing best practices, interpreting data, and solving problems related to campaign performance.

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