Marketing Specialist
3 weeks ago
We are seeking a highly skilled Marketing Specialist to join our team on a temporary basis for 6 months, with the possibility of extension. This role is a maternity leave replacement, but there may be an opportunity to stay longer depending on business needs.
Key Responsibilities- Develop and execute multichannel marketing strategies and programs to increase expansion and retention for our growing customer install base.
- Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
- Segment lists based on user behavior and engagement and build effective conversion journeys.
- Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
- Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
- Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
- Run ongoing A/B tests on different performance parameters and develop playbooks.
- Regular tracking and reporting on campaign performance.
- Bachelor's degree in business, marketing, or a related field.
- Minimum of 2 years experience in customer marketing or related B2B marketing roles in a global SaaS or tech company.
- Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
- Experience with email marketing, marketing automation, and webinar programs.
- Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story.
- A self-motivated, result-driven, enthusiastic team player with great interpersonal skills.
- Proficiency in CRM tools. Advantage: SalesForce.
Yes
Employment TypeTemporary
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