Senior Product Marketing Manager

4 weeks ago

Old Toronto, Ontario, Canada Intello Technologies Inc. Full time
Senior Product Marketing Manager - Renewals Strategy

We are seeking a highly skilled Senior Product Marketing Manager to lead our Renewals Strategy. This individual will be responsible for developing and executing a strategic plan to proactively reach out to our customers for retention, collaborating with cross-functional teams to define the appropriate offers for various customer segments, and identifying the most effective channels for communication.

Key Responsibilities:

  • Own the KPI of renewals for our customer base, analyzing performance and providing actionable recommendations
  • Lead the strategy for Renewals from concept to completion
  • Collaborate with the SMB Wireless Programs team to ensure our renewal campaigns drive the maximum conversion
  • Work with the Senior Retention Pricing Strategy Manager to define high-risk and standard-risk customer segments
  • Work with Pricing Operations, Database Management, and other teams to load offers for different customer segments
  • Execute communications through various channels in support of the renewals strategy
  • Provide ongoing support to channels, managing escalations and ensuring smooth execution
  • Develop and maintain retention playbooks and scenarios to target customers effectively
  • Define the future mode of operations for retention initiatives
  • Own the strategy for sub-market cohorts, including trigger-based and geo-fencing activities
  • Collaborate with data science and AI teams to optimize effectiveness
  • Maximize digital adoption through T.com and MyTelus app channels
  • Ensure flawless execution with no errors or confusion
  • Utilize tools like Microsoft Excel, SQL, and internal reporting tools like Domo for data analysis and performance review

Requirements:

  • Bachelor's degree in Business, Marketing, Communications, or a related field; MBA or relevant advanced degree preferred
  • 5+ years of experience in product marketing, execution strategy, or a related field
  • Strong analytical skills with proficiency in Microsoft Excel and a basic understanding of SQL
  • Exceptional collaboration and communication skills, both internally and with customers
  • Demonstrated ability to manage complex projects and drive results
  • Experience in developing and executing multi-channel strategies
  • Strong storytelling abilities to effectively communicate strategies and insights
  • Ability to work in a fast-paced environment and adapt quickly to changing priorities

Preferred Qualifications:

  • Experience in the telecom industry or a similar customer-centric field
  • Proven track record of improving customer retention rates and executing successful strategies
  • Familiarity with digital channels and maximizing digital adoption

Compensation:

Competitive salary range: $96,000-$144,000

Performance bonus or sales incentive plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance, and experience. In addition, Intello Technologies Inc. offers a comprehensive total rewards package, including a flexible benefits plan, minimum 3 weeks of vacation, and career growth and learning & development opportunities.

About Us:

We are a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

We are committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you're helping us make the future friendly.

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