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Strategic Leader, Event Management and Partnerships
2 months ago
Job Summary
The Vice President of Events, Partnerships and Field Marketing is a senior leadership role responsible for driving business growth through innovative event management, strategic partnerships, and effective field marketing initiatives.
Key Responsibilities
- Develop and implement a comprehensive strategy for events, partnerships, and field marketing that aligns with BDC's overall business objectives.
- Identify and leverage strategic partnerships to increase BDC's awareness and visibility, advising the executive team on key partnerships.
- Oversee a solid governance framework for partnership management and maintain a 360-degree view of all partners at BDC.
- Work collaboratively with other BDC functions to develop and maintain positive relationships in diverse and underserved communities across Canada.
- Lead the development and planning of sponsorship programs aligned with BDC's brand and business development objectives in its various markets.
- Provide direction for the proper management of internal and external events to ensure smooth operation and maximize exposure.
- Oversee the planning and execution of results-driven multichannel marketing campaigns that support BDC's brand building and lead generation across the country.
- Work with the business leadership team to identify, develop, and implement all appropriate marketing communications strategies and programs to achieve national and regional objectives.
- Lead the development of high-quality marketing materials across all channels, including emails, apps, presentations, videos, etc.
- Ensure alignment of marketing campaigns with other communications initiatives to maximize impact.
- Establish and monitor key performance indicators (KPIs) to measure the effectiveness of events, partnerships, and field marketing initiatives.
Requirements
- Bachelor's degree in marketing, business, or related disciplines.
- Fifteen years of business experience, with a minimum of seven years in a senior management role.
- Extensive experience in event management, partnerships, and field marketing.
- Delivered high-impact partnership results with experience in developing and negotiating partnership and sponsorship agreements.
- Highly effective relationship-building skills, including interpersonal networking, and the ability to leverage and communicate effectively with diverse audiences.
- Critical problem-solving and analytical skills.
- Impeccable business judgment.
- Strong leadership and team management skills.
- Excellent communication skills.
- Proficient in both official languages (English and French).
