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Director, Demand Generation

2 months ago

Old Toronto, Ontario, Canada Floatcard Full time
About Floatcard

Floatcard is a leading provider of innovative smart corporate cards and spend management solutions for Canadian businesses. Our team is comprised of customer-obsessed, passionate, and entrepreneurial individuals who are dedicated to making business finance more accessible and efficient.

We're a decentralized organization that values feedback and open communication. Our decision-making process is designed to empower all team members to contribute and make a meaningful impact.

Our Product

Floatcard empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We're disrupting the multi-trillion dollar global B2B finance industry by making business finance more accessible, saving companies and their teams time and money.

About the Director, Demand Generation Role

We're seeking an exceptional Director, Demand Generation to join our team at Floatcard. As a key member of our growth marketing team, you'll be responsible for achieving rapid customer acquisition growth through digital marketing, SEO, and website optimization.

This role reports to our Growth Marketing Lead and works closely with our Product Marketing, Brand, Sales, and Customer Success teams. As the Director, Demand Generation at Floatcard, you'll be responsible for:

  • Crafting full-funnel digital marketing strategies that leverage multiple channels, website conversion strategies, and seamless sales hand-offs to drive scalable pipeline and revenue.
  • Ownning our end-to-end performance marketing, from strategy through to execution, staying on top of the newest trends, releases, and algorithm changes to generate the most pipeline from our ads budget.
  • Ownning the technical marketing implementation, setting up the platforms, tools, and operational systems required to automate and scale our digital strategies.
  • Executing innovative SEO strategies that reach the right targets, capture their interest, and contribute to Floatcard's overall pipeline and growth objectives.
  • Developing an extensive test-and-learn roadmap by adapting strategies based on insights and industry trends. Measuring, analyzing, learning, and iterating on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement.
  • Scaling successful strategies by building a cohesive team, testing and learning within current and new digital channels to demonstrate ROI, and rapidly scaling approaches as soon as they show positive indicators of success.
Requirements

To be successful in this role, you'll need:

  • 10+ years of B2B marketing experience, ideally with a bachelor's degree (though that's not required). You have previously been accountable to and successful in owning demand results, and can operate at both the strategy and execution level as needed.
  • Experience owning and being accountable to full-funnel strategies. The marketing funnel is your best friend. You've led and executed strategies from demand creation through to demand capture that exceed pipeline targets.
  • A motivated and curious mindset, with a passion for testing and learning. You don't have all the answers but you do know how to find them.
  • An exceptional leadership ability, with experience managing people and building high-performing teams for maximum pipeline growth potential.
What We Offer

We're a dynamic and fast-paced organization that offers:

  • Competitive compensation and total rewards
  • Flexible work hours and time off when you need to recharge
  • Small team = lots of autonomy to make an outsized impact
  • Opportunity to work with and learn from a world-class team
  • A Floatcard card with a personal stipend to spend on what matters most to you
  • A dog-friendly office
  • The opportunity to say you helped build Canada's best corporate card and spend management platform