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Lead Digital Marketing Consultant
3 months ago
As a Senior Online Marketing Strategist, you will collaborate with clients to provide valuable insights and practical recommendations tailored to their digital marketing objectives, often alongside website management or redesign projects. You will be a vital member of our client strategy team while also contributing to the agency's own marketing initiatives.
Key Responsibilities:
- Search Engine Optimization (SEO): Conduct technical evaluations and provide suggestions for enhancing website content to achieve higher rankings in search engine results, including keyword analysis and on-page optimization techniques.
- Search Engine Marketing (SEM)/Pay-Per-Click (PPC): Strategize, plan, and oversee paid advertising campaigns on platforms such as Google Ads and social media, managing budget distribution, bid strategies, and performance metrics.
- Data Analytics: Utilize tools like Google Analytics to monitor and assess the effectiveness of marketing initiatives. Define key performance indicators (KPIs), analyze existing data, establish tagging frameworks, and offer expert guidance on data interpretation.
- Reporting and Dashboards: Create detailed reports and dashboards using tools like Looker Studio to visualize data and deliver actionable insights.
- Conversion Rate Optimization (CRO): Enhance a website's capability to convert visitors into customers by mapping user experiences, executing A/B tests, and implementing modifications based on test outcomes.
- Email and Content Marketing: Design and strategize the dissemination of engaging content to attract and retain target audiences, including email campaigns, blog articles, and social media posts.
Essential Skills:
- Degree in marketing or a related discipline.
- A minimum of 5 years of experience in a data-driven digital marketing role.
- Proficiency with digital advertising and website analysis tools.
- Strong understanding of keyword research and SEO best practices.
- Knowledge of performance marketing and conversion optimization techniques.
- Ability to present complex data in a clear and understandable manner.
- Interest in emerging digital technology trends and a proactive approach.
- Excellent written and verbal communication skills in English.
- Commitment to exceptional customer service.
- Must be located in Canada.
Preferred Qualifications:
- Fluency in French.
- Experience with WordPress or Drupal.
- Background in an agency environment.
Ideal Candidate Traits:
- A collaborative mindset that values teamwork.
- Willingness to share opinions while being receptive to feedback.
- Organized and capable of managing multiple projects simultaneously.
- Creative and inquisitive, eager to learn new tools and take on new responsibilities.
- A strong team player with problem-solving and leadership abilities.
Benefits:
- Competitive compensation and a healthy work-life balance.
- Collaboration with a diverse team of designers, developers, and strategists to create modern, user-focused websites and applications.
- Mentorship opportunities to develop leadership skills and enhance professional growth.
- Participation in a diverse, multilingual team spread across various locations.
- Support in building your personal brand through writing and presenting opportunities.
- A remote-friendly work environment.
- A fun and friendly workplace culture.
Evolving Web is committed to providing equal employment opportunities to all candidates.
