Data Policy Director

3 weeks ago

Old Toronto, Ontario, Canada Critical Mass Full time
Job Title: Data Policy Director

We are seeking a highly experienced Data Policy Director to join our team at Critical Mass. As a key member of our Insights & Planning group, you will be responsible for ensuring the quality of work on all projects and accounts.

Key Responsibilities:
  • Manage overall quality of I&P work on all projects and accounts in all disciplines.
  • Collaborate with the Program Director and the Managing Director to ensure that:
    • The business unit has a suitable number of planners and analysts with appropriate skills
    • The accounts understand the role of I&P staff and exploit their skills appropriately
    • I&P staff are engaged in the right work at the right time
  • Provide support on special projects and initiatives within the I&P group.
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics.
  • Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
    • Sector, industry and competitive analyses
    • Competitive benchmarking studies
    • Qualitative, consumer research (ie. usability testing, focus groups, field study)
    • Requirements gathering sessions and stakeholder interviews
  • Synthesize and communicate the results of research to clients and project teams.
  • Provide insight and perspective on the client's strategic direction.
  • Define measurement strategies to support ongoing strategy development and site or program optimization.
  • Provide thought leadership to colleagues and projects in a range of subjects that may include:
    • Requirements gathering
    • Consumer research and insight
    • Site measurement
    • Marketing and strategic planning
Requirements:
  • 5+ years of related experience in the following areas:
    • Account or brand planning
    • Business analysis
    • Qualitative research
    • Quantitative research, web analytics and metric analysis
    • Information architecture
  • 4+ years digital agency/consulting and Internet-related business experiences.
What We Offer:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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