Associate Creative Director

2 months ago

Old Toronto, Ontario, Canada Knix Wear Inc. Full time

About Knix Wear Inc.

Knix Wear Inc. is a leading direct-to-consumer intimate apparel brand that is revolutionizing the industry with innovative products and a strong community. Our mission is to empower people to be unapologetically free, and we're committed to making a positive impact through our business practices.

The Role

We're seeking an Associate Creative Director - Performance Marketing to lead our digital performance creative team and drive efficient user growth. As a key member of our marketing team, you will collaborate closely with our paid media teams to conceptualize, execute, and iterate on ad creative that converts. Your leadership will ensure that campaigns help to build, evolve, and reinforce the Knix brand across North America and globally.

Key Responsibilities

  • Lead the internal performance creative team, comprising writers, designers, video editors, and photographers, and contribute to each campaign.
  • Develop a deep understanding of consumer target mindsets, attitudes, and behaviors to inform strong creative development.
  • Understand media channel objectives and goals to ensure optimal ad performance.
  • Measure the effectiveness of advertising and develop optimization strategies for improving performance by channel.
  • Partner with the creative, integrated marketing, acquisition, retention, and e-commerce teams to develop inspiring, strategic, and effective communications briefs.
  • Influence and gain buy-in for your ideas with leadership and cross-functional teams across the organization.
  • Inspire, challenge, and motivate the team to develop consumer marketing communications.
  • Develop processes to ensure cross-functional collaboration and intra-marketing team success.
  • Lead the planning, organizing, and management of resources to successful completion.

Requirements

  • 8+ years of agency and/or client-side consumer marketing experience.
  • Experience managing end-to-end creative development for advertising assets, with the ability to effectively communicate creative concept ideas to designers, writers, and editors.
  • Passionate and obsessed with performance marketing.
  • Proficient understanding of performance marketing channels and user acquisition KPIs.
  • A growth mindset with a healthy mix of imagination and business acumen.
  • Whether it's writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want.
  • Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives.
  • Bachelor's Degree in Marketing, Business, or a similar field.

Our Approach to Hiring

We take an inclusive and equitable approach to hiring, offering the same interview experience to every candidate we meet with. Knix Wear Inc. is an equal opportunity employer, celebrating everyone and their intersecting identities. We're committed to providing reasonable accommodations and will work with you to meet your needs. If you're a person with a disability and require assistance during the application process, please don't hesitate to reach out. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

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